Thinking on innovation, marketing, and growth.
20 May 2022
When you first move into the startup world, there's this dreamy ideal that everyone's all about the products and services that will change the world. But the reality is a little different — there's on
15 May 2022
Before you get into the nitty-gritty of building ad copy or tweaking your email templates, you need to determine your startup's overall marketing strategy. This template covers the "Aha!" Moment, iden
10 May 2022
Tech businesses tend to hog the spotlight in the startup world. But you don't just go from first-draft code to billion dollar household name overnight. Here are three top tips for marketing your tech
20 April 2022
Social media marketing has skyrocketed, and consumers are becoming more savvy. Here are long-term ways to maximise your ROI in eCommerce: Social Commerce (selling directly from social media posts), Vi
15 April 2022
Here are three quickest and easiest strategies to boost your ecommerce returns today: Content & SEO (producing original content and building search keywords), Email Campaigns (designing regular newsle
15 March 2022
Here are Fractal's best tips for building your startup's marketing plan: Set solid goals, define your audience, determine your budgets, go through the right channels, and build your metrics. There's n
10 February 2022
The email startup company Superhuman made a surprising move by forcing new customers into a one on one onboarding session. The time spent personally onboarding customers offers a vast array of benefit
15 May 2021
Buying growth is relatively easy — it's not wrong, but if you don't have any referral growth you're going to suffer in the long run.
20 March 2021
Going "viral" is a result of great marketing, not a strategy itself. Focus on building great marketing fundamentals and virality may follow — but never plan for it as your primary strategy.
18 March 2021
Knowing your marketing objectives is the foundation of any successful marketing strategy. Without clear objectives, you're just throwing money at the wall and hoping something sticks.
15 March 2021
One of the most common mistakes founders make is assuming they are their own target market. Your preferences, habits, and pain points may be completely different from those of your actual customers.
12 March 2021
Do we really have shorter attention spans, or do we just demand a higher standard? The truth is that audiences are more discerning than ever — they'll engage deeply with content that's genuinely valua
10 March 2021
Every search marketer has been asked "can you guarantee first page rankings?" The answer reveals a lot about the realities of SEO and the importance of setting proper expectations with clients.
8 March 2021
True marketing innovation isn't about the latest platform or technology — it's about finding creative ways to connect with your audience and solve their problems in ways they didn't expect.
