Services
Everything Fractal can do for your business
We're a hybrid agency and consultancy that rolls up its sleeves. We don't hand over a report and walk away - we implement what we recommend, sprint by sprint, until your marketing engine runs on its own.
Methodology
How we work: structured sprints
Fractal runs marketing engagements through structured sprints designed to maximise learning, speed, and accountability. Each sprint begins with a short working session where we review progress and align on priorities using five simple questions:
- What did we do?
- What did we learn?
- Where are we blocked?
- What will we do next?
- Who is responsible for each task?
This framework ensures every sprint generates clear outcomes and both teams remain aligned on progress and priorities.
From strategy to execution - fast
Rather than spending months planning a perfect campaign, we prioritise launching small experiments that immediately generate data. Each sprint focuses on defined activities - audience discovery, ad campaign creation, tracking setup, creative development, or channel testing. Progress happens every week, and insights constantly feed into the next round of decisions.
Grounded in real market feedback
Campaigns are launched, observed, analysed and refined in rapid cycles. Instead of committing heavily to a single strategy, we test multiple hypotheses and let the data guide where we invest more time and budget. This iterative process moves from discovery to scalable marketing systems far faster than traditional campaign planning.
A compounding learning engine
Early sprints focus on understanding the audience, validating messaging and establishing technical foundations. Later sprints expand successful channels, refine targeting and build repeatable marketing systems that scale.
What We Deliver
Our services
Marketing Strategy & Execution
We help you identify your ideal customer, sharpen your positioning, and build a clear path from product to paying customers. Our capabilities span go-to-market strategy, buyer persona development, paid advertising across Meta, Google and LinkedIn, conversion optimisation, brand positioning, and marketing analytics.
- Go-to-Market Strategy
- Buyer Persona Development
- Paid Advertising (Meta, Google, LinkedIn)
- Conversion Optimisation
- Brand Positioning
- Marketing Analytics & Reporting
Video Production
From pitch videos and product explainers to testimonials, event hype reels, and fundraising films - we produce video content that serves a strategic marketing purpose.
- Business Pitch Videos
- Product Education & Explainers
- Customer Testimonials & Case Studies
- Event & Conference Promotion
- Fundraising & Investment Films
- Social Media Content
Web Design & Development
We build websites that convert - from brand new sites and full rebrands to landing page optimisation and tracking setup.
- New Website Builds
- Website Redesigns & Reworks
- Rebranding & Visual Refresh
- Tracking & Analytics Setup
- Custom Landing Pages
- Conversion-Focused UX
Performance Content
Google search is no longer where your next customer decides. They ask ChatGPT. They watch YouTube. We create content aligned with your marketing strategy that performs in the places decisions are actually being made.
- YouTube content strategy and production
- AI citation and visibility across ChatGPT, Perplexity, and Gemini
- Written content structured for the new web
- Content built around your marketing discovery findings
- Performance tracking across emerging discovery channels
Ready to build your marketing engine?
Whether you need a full go-to-market strategy, a pitch video, a new website, or AI search visibility - we'll help you get there, sprint by sprint.
Get in Touch