We create clear business positions taking you from
Minimum Viable Product
to
Minimum Lovable Product
Market Testing and Validation
The biggest different between a ‘startup’ and a ‘scale-up’ is that the startup is still searching for their perfect market and the best message to communicate their value proposition to that market with.
At Fractal we will help you find your market.
Marketing Strategy
As a founder your focus will always be on your customers, product development and keeping the business running. You’ve outsourced your accounting and legal needs, now you can outsource your marketing strategy.
Scale-Up
Once you’ve found your market and you’ve defined your marketing message you need to scale-up. This is the exciting phase where you look to create a positive ROI with your marketing. This might also be the time you start considering hiring an internal marketing staff member or outsourcing your framework to an agency to optimise.
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Fractal will help you define and discover your first customers
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We help you prove product market fit so you can “jump the chasm”
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Then we help you scale-up your marketing
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By the time you reach this part of the market you’re already a success
What our customer say about us
Gerard is, without a doubt, one of the best people I’ve ever worked with – it was an absolute pleasure and privilege! He is a strong leader who is incredibly sincere, enthusiastic, creative and knowledgeable. He’s also a great friend whom I would be honored to work with again.
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I’ve had the honour of working for Gerard across 3 companies in the UK over 6 years. Gerard is very fair, demands the best from people and inspires them to reach new heights to deliver it. In addition to his vast knowledge on the technicalities of digital marketing and advertising, I’ve also benefitted from from his business strategy experience. If you ever get the opportunity to work with Gerard. Grab it with both hands!
I have been fortunate to have worked with Gerard on several occasions and what really impressed me is the speed and agility of his thinking. Second to this is Gerard’s temperament. In all the years of knowing Gerard, I have never seen him angry. Gerard’s calmness, awareness of situation and coupled with his intelligent mind makes him the perfect strategic leader who can perform under pressure.
Gerard’s digital marketing knowledge and experience is second to none, compared to the rest. Gerard possesses business acumen that I hadn’t seen in the digital marketing industry and legitimately has a thirst for his client’s success. He is always coming up with new initiatives and concepts to introduce to clients that is aimed at improving their business and solving their problems.
Gerard did a fantastic job of helping us to consider our alternative customers. Through a marketing perspective, we were able to make progress with our product and go to market strategy. He’s exceptionally good at what he does – highly recommend!
Gerard wants to help you. His varied background in marketing and in the startup world leads to a dynamic ability to think critically about your unique situation. His broad lens can see opportunities and challenges early in the decision-making process.
Developed with the best partners you can think off
