You know Fractal is the right partner when ….

  • Your current customers love you, but new prospects can’t figure out what you’re selling
  • Your company has long sales cycles and low close rates, and you’re losing out to the competition
  • You have high customer churn
  • You’re under price pressure
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Growth marketing strategies and implementation so you can:

  • Discover your ideal customer
  • Build marketing systems that scale
  • Focus on your product
  • Position your company for success
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Customer inertia is your greatest enemy - Bigger even than your competition

"My biggest mistakes usually came because I didn't pay attention to advice."
- Gerard Doyle

who is fractal?

Fractal, is not just any other agency. It’s really a hybrid agency consultancy. It is an agency that rolls up its sleeves. As a consultant, my job is to advise, but we’ve all met those consultants that advise, and give you pages and pages of research and Ibis reports. Then they walk out the door and leave you to do it all yourself.

Gerard

Owner/Creative Director

GERARD DOYLE

With more than 20 years of experience, Gerard is a veteran of marketing. Gerard’s career is a blend of agency and Startups, which he uses to provide a unique and innovative approach to his marketing strategies. Gerard’s Startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are always under the threat of disruption. After spending ten years in London, Gerard has vast international experience working with some of the biggest global brands, including HP, GM, Microsoft, Coca Cola and Burberry
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Anna

Fractal’s office manager

ANNA MANGAPOT

Anna is Fractal's Ninja, with years of experience in Administration and Project Management in several industries. She keeps everyone on track, manages the administrative work and makes sure that the projects are flowing smoothly.
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Daniel

Creative Director

DANIEL MCGOWAN

From programming to the podcast, Daniel contributes to all areas of Fractal operations.
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“When i’m consulting to a startup company, I never give consulting advice that I can’t execute on. That means we not only advise you on what you’re trying to achieve and how to go about doing it, but we’ll help you execute it the first time. And that’s the combination of performance and consulting that we like to bring forward with Fractal.”

Andy

Performance Marketing Director

ANDY FOX-HULME

From a long and varied history in online marketing, paid ads and assisting businesses of all shapes and sizes - Andy brings a deep understanding of the platforms, systems and best practices to the Fractal team.
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Saxon

Digital Analyst

SAXON SQUIRE

With a passion for design, advertising and entrepreneurial thinking, Saxon helps Fractal stay on top of performance, ensuring client goals are met and real business value is created.
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Megyn

Performance Content Consultant

MEGYN PRICE

With a Degree in Communication and Advertising plus 5 years of experience in the marketing industry, Taylor is a passionate content creation expert. She supports Fractal with ensuring that every piece of content is engaging, captures the audience’s attention and converts them on whatever objective is set.
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“There’s something about truth that founders will take on board that normal staff members won’t… You’ve bet everything on your start-up, but what you don’t need to be told is that you’re going to be successful. You need to be told what’s achievable and how to go about achieving that.”

what fellow founders say:

I have been fortunate to have worked with Gerard on several occasions and what really impressed me is the speed and agility of his thinking. Second to this is Gerard’s temperament. In all the years of knowing Gerard, I have never seen him angry. Gerard’s calmness, awareness of situation and coupled with his intelligent mind makes him the perfect strategic leader who can perform under pressure.
Tam Ho
Tam Ho7DCi
Gerard’s digital marketing knowledge and experience is second to none, compared to the rest. Gerard possesses business acumen that I hadn’t seen in the digital marketing industry and legitimately has a thirst for his client’s success. He is always coming up with new initiatives and concepts to introduce to clients that is aimed at improving their business and solving their problems.
Mick Cutcliffe
Mick CutcliffeMedia MC
Gerard did a fantastic job of helping us to consider our alternative customers. Through a marketing perspective, we were able to make progress with our product and go to market strategy. He’s exceptionally good at what he does – highly recommend!
Majella Edwards
Majella EdwardsSortal
The team at Fractal have helped us take a business with almost no digital presence to one with an inbound lead generating pipeline of potential customers in a little over 8 weeks.  They have won over some very conservative and reputation conscious stake holders with iterative "prove as you go" style implementation, and have been patient teaching and taking us along on the journey.  The value for money can't be overstated either as we have received customised service specific to our needs and for a budget far less then we would have expected going to your normal generic small business marketing and PR agency.
Rhys Davies
Rhys DaviesExOnline
Over the years we have engaged a multitude of marketing agencies, however, with Fractal, we have already gained more momentum in a few months, than all the previous agencies combined. The inherent knowledge and care taken to understand our changing goals and niche business landscape, combined with the continuity of Gerard and his highly skilled team, is already paying dividends, and I'm incredbily excted to experience how this relationship unfolds!
Kev Wiegand
Kev WiegandFounder, DataSights
We had reached a plateau in our marketing efforts until Fractal helped us move beyond this with their expertise and great service. We now have a clear process by which we can increase our reach and evaluate the impact of different marketing campaigns. I highly recommend Gerard and the Fractal team!
Ralf Muhlberger
Ralf MuhlbergerCEO Ardacious
Gerard and Fractal were instrumental with our initial marketing and growth. Highly recommend Fractal to any founders with scale ambitions.
David Kaplan
David KaplanCEO Willed
Gerard and the Fractal team have deep knowledge and understanding of Digital Marketing which my companies have been fortunate to experience enabling us to undertake digital marketing projects with confidence.
Maree Beare
Maree BeareCEO Clinials
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founders & marketing

Marketing requires somebody to be on all the different tactics, all the different trends, things that are moving and changing. There are new platforms. There are new bidding options every day, this changes. And that's what we provide. I'm looking at marketing every day, every minute, thinking about what we can do to get your product in front of the person you want, to use the right tactics, tricks and tools.

Gerard Doyle

Founders can get lost in a sea of marketing options, drowning out focus from their organic business. 

At the startup phase, putting the various complex pieces together is challenging. Meshing a marketing strategy to fit the customer persona, traffic sources and incorporating customer feedback, can get messy and complex.

We help to guide you through this process, piece by piece, with regular consulting and practical assistance. Looking at things both holisticaly and at the granular level.

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