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Fractal, is not just any other agency. It’s really a hybrid agency consultancy. It is an agency that rolls up its sleeves. As a consultant, my job is to advise, but we’ve all met those consultants that advise, and give you pages and pages of research and Ibis reports. Then they walk out the door and leave you to do it all yourself.
“When i’m consulting to a startup company, I never give consulting advice that I can’t execute on. That means we not only advise you on what you’re trying to achieve and how to go about doing it, but we’ll help you execute it the first time. And that’s the combination of performance and consulting that we like to bring forward with Fractal.”
“There’s something about truth that founders will take on board that normal staff members won’t… You’ve bet everything on your start-up, but what you don’t need to be told is that you’re going to be successful. You need to be told what’s achievable and how to go about achieving that.”
Marketing requires somebody to be on all the different tactics, all the different trends, things that are moving and changing. There are new platforms. There are new bidding options every day, this changes. And that's what we provide. I'm looking at marketing every day, every minute, thinking about what we can do to get your product in front of the person you want, to use the right tactics, tricks and tools.
Founders can get lost in a sea of marketing options, drowning out focus from their organic business.
At the startup phase, putting the various complex pieces together is challenging. Meshing a marketing strategy to fit the customer persona, traffic sources and incorporating customer feedback, can get messy and complex.
We help to guide you through this process, piece by piece, with regular consulting and practical assistance. Looking at things both holisticaly and at the granular level.
