Menu
Fractal is not just another agency. We work as a hybrid of an agency and a consultancy. We’re an agency that rolls up its sleeves. As a consultant, my job is to advise, but not like you’ve seen before. We’ve all met those consultants who advise, give you pages and pages of research and Ibis reports, and then walk out the door and leave you to do it all yourself. At Fractal, we’ll implement what we recommend.
You’ve bet everything on your start-up, but what you don’t need to be told is that you’re going to be successful. You need to be told what’s achievable and how to go about achieving it.
Marketing requires somebody to be on top of all the tactics, all the trends, all the things that are moving and changing. There are new platforms. There are new bidding options. Every day, these things change. That knowledge is what Fractal provides. I'm looking at marketing every day, every minute, thinking about what we can do to get your product in front of the person you want, using the right tactics, tricks and tools.
Founders can get lost in a sea of marketing options, diluting focus from their organic business.
In the startup phase, putting the various complex pieces together is challenging. Meshing a marketing strategy to fit your customer personas, traffic sources and customer feedback can get messy and complex.
We help to guide you through this process, piece by piece, with regular consulting and practical assistance, looking at things through both a macro and a micro perspective.
In the spirit of reconciliation, Fractal acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
