Helping Innovative Entrepreneurs discover and scale their customer acquisition
Positioning Strategy
Most business owners fail to actively and deliberately position their offerings around their strengths, falling back on a “default” or “status quo” position that does nothing to help customers understand what sets you apart. When asked what you do at a party, do you respond with a job title? e.g. I’m an accountant? If you do then you have a positioning problem
Marketing Education
At Fractal we believe in education before outsourcing, we see too many small business owners who pay for tactics like SEO without understanding how SEO work and why they are doing it.
At Fractal we believe that by educating you about how and why we would use certain marketing tactics the resulting strategy is improved because the most important asset in the company is being utilized, you!
Scale Engine
Once you’ve found your market and you’ve defined your marketing message you need to scale-up. This is the exciting phase where you look to create a positive ROI with your marketing. Fractal will design and run (if you choose) a scaled marketing engine that will attract prospective clients to you, without the need for hard sales.
The Six Steps to Successful Client Pitching
1
Most people make the mistake of positioning themselves as the hero and I’m going to show you why that’s not the way to go.
2
You need to have a why, a deeper purpose; and you need people to understand your why. The fact of the matter is that, when well-articulated, people will align with your why and it makes for an extremely powerful way to sell things.
3
When you pitch a service, you have to solve a problem. And not just a niggle, but a problem big enough to make a significant difference in someone’s life.
Solving a small problem is not going to move anyone around and inertia is your greatest enemy – bigger even than your competition.
The status quo is what you need to fight against, so you want the problem you’re solving to be a big one.
4
When pitching, one of your biggest enemies is fear of failure – and I’m not talking about your own nerves; I’m referring to the audience and the things that might stop them getting on board with your product.
It’s their fear of making the wrong decision which often results in them being too apprehensive to make any decision at all.
5
Client’s attach a higher value to something they already have, than something they can get in the future. This is why gaining any engagment with a client is the first goal.
6
You need to present that image of success, it’s extremely important that a potential customer sees what will happen once they’ve bought your service.
What our customers say about us
Gerard is, without a doubt, one of the best people I’ve ever worked with – it was an absolute pleasure and privilege! He is a strong leader who is incredibly sincere, enthusiastic, creative and knowledgeable. He’s also a great friend whom I would be honored to work with again.
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I’ve had the honour of working for Gerard across 3 companies in the UK over 6 years. Gerard is very fair, demands the best from people and inspires them to reach new heights to deliver it. In addition to his vast knowledge on the technicalities of digital marketing and advertising, I’ve also benefitted from from his business strategy experience. If you ever get the opportunity to work with Gerard. Grab it with both hands!
I have been fortunate to have worked with Gerard on several occasions and what really impressed me is the speed and agility of his thinking. Second to this is Gerard’s temperament. In all the years of knowing Gerard, I have never seen him angry. Gerard’s calmness, awareness of situation and coupled with his intelligent mind makes him the perfect strategic leader who can perform under pressure.
Gerard’s digital marketing knowledge and experience is second to none, compared to the rest. Gerard possesses business acumen that I hadn’t seen in the digital marketing industry and legitimately has a thirst for his client’s success. He is always coming up with new initiatives and concepts to introduce to clients that is aimed at improving their business and solving their problems.
Gerard did a fantastic job of helping us to consider our alternative customers. Through a marketing perspective, we were able to make progress with our product and go to market strategy. He’s exceptionally good at what he does – highly recommend!
Gerard wants to help you. His varied background in marketing and in the startup world leads to a dynamic ability to think critically about your unique situation. His broad lens can see opportunities and challenges early in the decision-making process.
Brands that Gerard has worked with
