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10 February 2022
Startup Growth
1 on 1 Onboarding – Can You Afford Not To?
The email startup company Superhuman made a surprising move by forcing new customers into a one on one onboarding session. The time spent personally onboarding customers offers a vast array of benefits: overcoming activation barriers increases user retention, which leads to more engaged user time and higher lifetime value. It also creates synchronous feedback channels and reduces support requests.