22 January 2026

Plenty of signups, almost no conversions. The instinct is to blame UX, mobile, or the pricing page. Those are rarely the real issue.

Gerard's take: the pain point you are solving is not painful enough. B2B SaaS in particular asks people to change workflows, run integrations, and bring others along — nobody does that unless the problem genuinely hurts.

The fix is not a price tweak. It is getting on calls with the people who signed up, working out what they were really trying to solve, and repositioning around a problem they cannot ignore.

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