Why zero-click marketing puts brand back on top

In this video, Gerard faces a hard truth after 30 years as a performance marketer: the world is moving to zero-click marketing. He explains how buyers now research brands on YouTube, social and AI engines and decide before they ever reach your site. He makes the case that trust signals, a real brand, a story and the people behind the business, now do the heavy lifting, and why marketers chasing the cheapest last click are in for a shock. A candid take on brand building and storytelling in a zero-click world. Watch the full take above.