Why SaaS pricing is moving from seats to usage

In this video, Gerard explains why SaaS pricing is shifting from seats to usage. He covers why seat-based pricing is fading, and why usage-based pricing tracks the value a customer actually gets, using Canva as a worked example. He talks through the hard part, explaining value when billing moves to abstract units like tokens, and why per-seat products should start planning the move now. His view: this is where SaaS pricing lands by 2027, and thinking about it early means you're ready when everyone shifts at once. Watch the full take above.