What makes a mission statement great?
“Our mission is to unify and condense your actions into a favourable company essence. “ If a mission statement had a mission statement, it might read something like that. A great mission statement should be short, concise and connect with people. It should attract them to say ‘I accept that’, and come aboard. Creating a […]
SpaceX – Elon-gated branding
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and stakeholders to a seamless brand […]
Pet Circle – Instagram and Subscriptions
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSUMMARY This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their well-defined target audience: people with disposable income, […]
SEMrush – Fast Brands and Community
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush. They analyze the company’s dependence on Google and the way the brand appeals to their niche: end-users of a […]
The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a robust online community of success […]
Numa and the Power of Case Studies with Andrew Miller
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew take a closer look at […]
Kajabi picking a positioning fight with every B2B SaaS company – Guest Louise Flynn
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode features Louise Flynn, Founder and Marketing Advisor at Rulu Marketing. She talks about Kajabi, an online business platform that replaces multiple tools and offers a full-stack solution to solopreneurs, and how it positions itself to this very specific target market. Louise […]
Fall Guys Marketing Launch Review with Daniel McGowan
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode of Fractal Marketing features Daniel McGowan, Co-Founder at Humble Links, discusses the almost overnight rise to fame of Fall Guys: Ultimate Knockout. Today, Daniel introduces what makes the game so unique and its appeal to gamers. He explains the role […]
JB Hi-Fi – Marketing genius or lucky last man standing?
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market. […]
Koala Mattresses: A Brand Strategy Review with Melissa Packham
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They then discuss Koala’s guerilla marketing […]