Why is Writing Content With AI Like Doing the Laundry?

It sounds like the setup to a cheesy joke from a book my 9-year-old brought home from the library, but when I stumbled into this analogy while chatting with Fractal’s content writer Tim it actually hit home for both of us. So, why IS writing content with a generative AI platform like ChatGPT like doing […]

Fractal Family Feature: NoiseNet & Event Takeover Campaigns

NoiseNet are an innovative hardware and software startup working in the Smart City space, founded by Stuart Clough and Jonathan South, who aim to reduce the amount of noise pollution affecting modern cities. To those ends, they’ve developed the NoiseNet Smart Noise Monitoring Device – a durable, portable, and discrete directional microphone array backed up […]

Fractal Family Feature: Boolba & Knowing Your Audience

Boolba is the brainchild of local Brisbane electrician and entrepreneur Jock Gemmell. After years of running his own businesses and being on both sides of the hiring process, Jock knew there had to be a better way for tradies to find projects, and for projects to find tradies. So he built Boolba to be just […]

Do Venture Capitalists Not Care About Marketing?

 Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies? In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting customers, establishing a brand, driving growth, and ensuring long-term success. He’ll cover all the reasons why VCs should pay more attention to […]

Fractal Family Feature: Ardacious & The Power of Video Advertising

Ardacious is a Brisbane-based software development startup founded by Dr. Ralf Muhlberger specialising in Augmented Reality — specifically in the spaces of education and games. Their flagship product is Ardent Roleplay, a smartphone application that brings popular tabletop roleplaying games Dungeons & Dragons and Call of Cthulhu to life with customisable AR projections. With Ardent […]

High-Level Startup Marketing Strategy Template

Before you get into the nitty-gritty of building ad copy or tweaking your email templates, you need to determine your startup’s overall marketing strategy. When you go to a funding round and a potential investor asks for your marketing strategy, if they aren’t seeing that you know your target audience and have a solid strategy […]

Marketing A Tech Startup

Tech businesses tend to hog the spotlight in the startup world, with the social media giants’ founding stories becoming the things of myth these days. So the idea of founding the next great app appeals to all of us. But you don’t just go from first-draft code to billion dollar publicly-traded household name overnight, and […]

Fractal’s Quick-Start Guide to Marketing Your Startup

business businessman and woman in meeting analyses chart graphy marketing plan in business project

When you first found your startup, chances are that marketing isn’t at the top of your to-do list. There’s so much else to think about that it often falls by the wayside — pitches, capital raising, legal and tax requirements, product design, budgeting… you get the picture. But marketing is massively important: how else are […]

Your Startup Marketing Plan: 5 Quick Tips to Develop Your Strategy

Let’s look over some of Fractal’s best tips for building your startup’s marketing plan. 1. Set solid goals. By knowing what success will look like for your startup, you can solidify the steps you’ll need to take to get there. Most startups are looking to either Raise brand awareness or Acquire new customers in their […]