What makes a mission statement great?

Mission statement how to write

“Our mission is to unify and condense your actions into a favourable company essence. “ If a mission statement had a mission statement, it might read something like that.  A great mission statement should be short, concise and connect with people. It should attract them to say ‘I accept that’, and come aboard. Creating a […]

SpaceX – Elon-gated branding

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and […]

Pet Circle – Instagram and Subscriptions

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSUMMARY This episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their well-defined target […]

SEMrush – Fast Brands and Community

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush. They analyze the company’s dependence on Google and the way the brand appeals to […]

The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a […]

Numa and the Power of Case Studies with Andrew Miller

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew […]

Kajabi picking a positioning fight with every B2B SaaS company – Guest Louise Flynn

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode features Louise Flynn, Founder and Marketing Advisor at Rulu Marketing. She talks about Kajabi, an online business platform that replaces multiple tools and offers a full-stack solution to solopreneurs, and how it positions itself to this […]

Fall Guys Marketing Launch Review with Daniel McGowan

Fall Guys Marketing

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSIn this episode of Fractal Marketing features Daniel McGowan, Co-Founder at Humble Links, discusses the almost overnight rise to fame of Fall Guys: Ultimate Knockout. Today, Daniel introduces what makes the game so unique and its appeal to […]

JB Hi-Fi – Marketing genius or lucky last man standing?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are […]

Koala Mattresses: A Brand Strategy Review with Melissa Packham

Koala toy on Koala Mattress

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going international. They […]