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25 August 2026

Marketing Strategy

What to do when clients arrive quoting ChatGPT

A physio Gerard knows is seeing more patients turn up having already researched their condition with ChatGPT. The frustration is familiar to anyone in a service profession. Gerard argues the situation is better than it looks. People still weigh experience, professionalism and human judgement when the decision matters. The ones who act on whatever an engine tells them were rarely going to respect the profession or become good clients. What an expert brings is context. An answer can be technically correct and still wrong for this person in this situation, and seeing that takes cases rather than a corpus. The action Gerard suggests is to go where those conversations now happen. Publish on camera, answer the questions buyers are actually asking, and let expertise carry weight that generated text cannot. Video is harder to produce than written content, and that is the whole reason it signals trust and authority. Your experience is the asset, and it does nothing sitting in your head.