14 May 2026
Marketing Strategy
The Startup Superpower: Using Agility to Outpace Big Brands
Small teams treat their size as a handicap. Gerard argues it is the one thing big competitors cannot copy.
The video covers running marketing in weekly sprints, building tight feedback loops, and being willing to kill a strategy on Tuesday when the numbers do not stack up. Big brands are locked into months of media buys and shoots; a startup can pivot inside a day.
Every dollar spent on a losing campaign is stolen from a winning one. Agility is how you keep the budget on the work that is actually moving.