Solo founders: pick the marketing channel you enjoy

Choosing a channel to market as a solo founder? Gerard's advice: pick the one you enjoy, because a channel that feels like a chore produces content that reads like one, and you will stop showing up. His own videos start as ideas grabbed from weekly marketing stand-ups with clients, made in a format he likes talking in. He is also honest about the flip side: LinkedIn, a network he used to love, currently feels heavy going, while YouTube Shorts and TikTok are where he finds himself engaging. That matters twice over. Enjoying a platform keeps you publishing, and engaging with it sends the platform signals that come back as reach. Building an audience takes time on any channel, so pick one you can sustain. Worst case, you had some fun.