24 June 2026
Marketing Strategy
Not sure which niche to target? Test it before you build
When a new product could serve several different verticals, most teams pick one in a meeting and start building. There is a cheaper way.
In this video Gerard walks through a live experiment running display ads across five professional service verticals, with the same offer and only the audience changing. For around $80 over a week, Google returns enough data to show which profession actually engages with the pitch and which copy lands.
The point is not to drive sales. It is to test attention at the top of the funnel before committing to a niche, so you build the product around the audience the data picks, not the one you guessed.