How to Position your Startup

FRACTAL STARTUP MARKETING

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSo we’ve all seen positioning map in a standard Startup pitch, you know the ones where every company is to the top right-hand corner of the map. So a positioning map is a diagram drawn to illustrate the customers perception of the business […]

Two-sided marketplaces & the AirBnB for Pets with Deb Morrison from PetCloud

Deb Morrison

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSTwo-sided marketplaces, one of the hardest types of startup businesses to get going. But this week, we’re speaking to Deb Morrison, the founder of PetCloud, who’s actually made a success, and we’ll cover the different ways she’s been able to build a two-sided […]

How can you innovate on a recent innovation? With Jose Chudoba of Teltoo

Jose Chudoba

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWe all know the frustration of watching streaming videos when they start to buffer. It might just be a TV show, but it could be a live sporting event or it could be the new release of Game of Thrones.  Whatever it is, […]

How to define a new market category – with Liam Norris of Anti Ordinary

Liam Norris

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSOne of the surest ways to launch a successful startup is to define an entirely new market category, one that is easily understood and valued. By doing this, you instantly become the market leader and the first mover.This is precisely what Liam Norris […]

Anne-Marie Walton on Crowdfunding her side hustle – KidsWantu

Anne-Marie Walton

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSCrowdfunding is no longer a new idea, but the number of successful crowdfunding campaigns is still relatively small, and that’d because regardless of the method fundraising for a Startup is still a hugely difficult exercise. On today’s podcast, we speak with Anne-Marie Walton, […]

Rama Sreenivasan from Blitzz gives a masterclass in problem led Startup creation

Rama Sreenivasan

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWe’ve all experienced the frustration of being on the phone to a support company because our internet, TV or PC is not working and the audio communication channel is just not working.  Support is telling you to check the warning lights and clear […]

Jordan Pearce is taking on the Supermarket Oligopoly for the good of the farmers.

Jordan Pearce

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSAustralia is the land of the Oligopoly, we have 4 major banks, two major telcos, Two major News holding companies and two major supermarkets. The problem with Oligopolies is that they tend to unconsciously collude and ultimately squeeze their suppliers through their dominate […]

Emma Patterson on disrupting the way Brands and Retailers interact and discover each other

Emma Patterson

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSRetail is increasingly moving online, yet the engagement between brands and retailers is stuck in the physical world of trade shows and face to face meetings.Emma Patterson aims to change this with her App that is the tinder for retail.  Emma has created a clear positioning for […]

Mackenzie Jackson of Conpago discusses their journey from a WiFi-enabled kettle to an enterprise software suite empowering communities, by staying focused on the problem he was solving

Mackenzie Jackson

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWhen we grow older we want to be surrounded by the people we love, that’s why Conpago has a mission to build thriving communities in aged care, home care and retirement living.  In this episode, I talk through the 7 P’s of Startup […]