Dissecting a successful course and book business with Anthony Metivier, the creator of the Magnetic Memory Method
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSPeople with excellent memories and memory championship winners are not too different from you and I. They just use a combination of techniques to enable their minds to memorize things. You might find it hard to remember names, facts, equations, lists, tasks you […]
Automating your business with Christopher Drake & Zapier
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSAs an Entrepreneur who is as lazy as I am smart, I’ve always loved automating and sliming down my to-do list. Out of all the automation apps, Zapier has always been my favourite. What I’m talking about here, is the automation of activities […]
How to grow your business through referrals with Joe Sova
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWith many new ways to advertise to potential customers, we often forget about the oldest and most trusted form. That is referral marketing. A Nielsen study showed that consumers still thought of ‘word of mouth’ advertising as the most trustworthy. 83% of consumers […]
The journey from Practitioner to Product with Hassanatou Barry
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIf you’re a freelancer, contractor, agency or consultant, you know the pain of billable hours. I’m guessing you’ve also dreamt of productizing or knowledge in some way? If you’ve tried to package up your advice, then you know how hard that can be. […]
Could you Sponsor an Athlete? with Andrew Stallings
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWhile sponsoring Tiger Woods or Roger Federer is most likely way outside of your budget. Athlete sponsorship can be more accessible than you’d think. On this episode, I chat with Andrew Stallings from the Athelo Group, about how he identifies opportunities, what areas […]
New Year’s Business Resolutions
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSNew Year’s resolutions make lots of sense. If you could improve one thing every year, the results would be amazing. So here are 13 ideas for new years business resolutions. I’m not going to be so arrogant as to suggest you should follow […]
How to measure influencer marketing with Anthony Richardson from Q-83
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSTo understand whether or not your influencer marketing campaign is successful, you need to know how to measure that success. With influencer marketing transitioning from a marketing fad to mainstream marketing. There’s an increased need for professional presentation of the media buying opportunities. […]
ChatBots are so hot right now, but most are poorly created – I talk with Chat-bot expert Sean Melis of BotHello
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThere’s no denying it, chatbots are a thing. If you conduct any kind of business online, you’ve looked at or thought about introducing a chatbox. And if you spend yourself any time online, you’ve no doubt encountered one. But the problem with chatbots […]
‘The Link Is In The First Comment’ – Arrrrhhhh
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSo I have a theory about ‘links in the comments’ – I don’t believe that Linkedin directly reduces the reach because of a link in the post, even though it is apparent that the reach is reduced. My theory is that the reduced […]
The perfect time to build a business for Freelancers – with James Fuller from Hnry
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn Nuclear Physics, the minimum amount of physical material needed to create a self-sustaining nuclear chain reaction is known as critical mass. The idea is that in a complex system, moving the honour threshold can suddenly unleash powerful self-sustaining change. In my experience, […]