There's a reason you don't listen to marketing experts

You need to listen to marketing experts, and there is a specific reason you do not: the illusion of explanatory depth. In a 2002 study, Rozenblit and Keil found that people asked to explain everyday things they felt they understood, like how a toilet or a zipper works, ran out of words fast. Familiarity had convinced them they held deep knowledge when the understanding was superficial. Marketing cops this constantly. We see ads every day, so we all feel we could run a good campaign. Seeing good marketing does not mean you understand why it works. Gerard's observation from years in the job: the most successful business owners are the ones who respect depth of knowledge and say "you're the expert, you tell me". They have ideas, but they accept where their understanding stops. Worth checking which side of that line you sit on.