Privacy-conscious buyers are the cheapest impressions online

Digital ads are sold in an instant auction. Every time someone loads a feed, advertisers bid, and the impression goes to the highest bidder. Gerard's observation: when a person blocks cookies and turns their privacy settings up, fewer advertisers can see them, fewer bid, and the price of reaching them drops. The buyer is worth the same; they are just less trackable, so the market prices them lower. Meanwhile everyone else optimises to the shrinking pool of fully trackable people, and pays more for the privilege. That gap is the opportunity. Stick to a sound strategy of engaging the right people with the right content, read the soft signals, and stop relying on third party cookie tracking to prove every step from ad to sale. You reach a bigger market, and part of it is undervalued precisely because nobody else can measure it.