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    19 January 2023

    Fundraising

    Do Venture Capitalists Not Care About Marketing?

    Do Venture Capitalists Not Care About Marketing?

    Venture capitalists want growth, but why do they so often ignore their investments' marketing strategies?

    Venture capitalists often undervalue marketing for start-ups, but marketing is critically important for attracting customers, establishing a brand, driving growth, and ensuring long-term success. VCs should pay more attention to the marketing strategy of the companies they invest in.