17 February 2026

Eventually every founder hits the point where they cannot do the marketing themselves. The next question is consultant, agency, or stay DIY.

Gerard breaks down when each makes sense. Consultants work when you already have an execution team and need direction. DIY works when capital is tight, but the right partner there is a mentor, not a consultant. An agency gives a young company a full stack of talent — strategist, copywriter, designer, developer — without four salaries.

The underlying point: advice is only as good as the execution behind it. Take it from people willing to roll up their sleeves and deliver.

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