9 April 2026
Marketing Strategy
Beyond the Click: Building Omnipresence in a Complex B2B Market
Getting the first click is expensive. Stopping there is the mistake most B2B startups make.
Attribution is messy now: a prospect might find you on Google, see a testimonial on LinkedIn, then watch a demo on YouTube weeks later before reaching out. The buying window in B2B is short, and if you are invisible when it opens, you lose.
Gerard explains how to use retargeting to build omnipresence across channels — leading with insight rather than the sales pitch — so that when the prospect is finally ready to buy, your brand is the obvious choice.