26 February 2026
Marketing Strategy
AEO vs GEO: Why your AI search strategy needs to go deeper than snippets
AEO and GEO get used interchangeably. They are not the same thing, and the difference matters if you are planning marketing for the next few years.
AEO (Answer Engine Optimization) is a step beyond SEO — winning the snippet at the top of a Google result. GEO (Generative Engine Optimization) is about being treated as an authority by ChatGPT, Claude and Perplexity, so you are cited inside the deeper research a user asks the model to do.
Fractal leans GEO: rich, credible, original content. You want to be the recommendation, not just one more link in the list.