Gerard is surprised there are not more B2B SaaS influencers, and this video is a public attempt to work out why. Consumer product influencers are everywhere, yet on LinkedIn, TikTok, Instagram and YouTube almost nobody reviews business software out in the open. Agency owners use these tools daily and could create content around them. Founders could share what they use, why, and what their experience has been, through collaborative partnerships and honest disclosure. Business audiences accept partnerships when they are declared; we are all in business. Gerard wants this content to exist as a buyer: he wants real people explaining why he should use a particular tool, and he cannot find them. Maybe there is a structural reason it does not work. Maybe the platform already exists and he has missed it. If you know the answer, he is asking to hear it.

Where are all the B2B SaaS influencers?