From Months to Minutes: Why the Modern MVP is a Content Play

The "founder disappears for six months to build an MVP" era is over. AI tooling and vibe coding mean a prototype can ship between breakfast and lunch.

If the product itself is no longer the milestone, the thesis is. Gerard makes the case for testing the business — with a small content campaign aimed at a defined audience — before investing serious development time.

Welcome to the six-hour founder: an afternoon to concept, launch and measure. If the market bites, you build. If it does not, you have lost a morning, not half a year.