Introducing
Gerard Doyle
Founder of Fractal. 20+ years in digital marketing across agencies, startups, and global brands. Based in Brisbane, originally forged in London.
Gerard helps founders navigate the chaos of marketing — not by handing over a report and walking away, but by rolling up his sleeves and building the engine alongside them.
Philosophy
Not another consultant
Gerard's mission is to help founders, innovators, creators and dreamers find their market — to realise their ambitions and fulfil their business potential. His approach blends deep strategic thinking with hands-on execution.
"We've all met consultants who advise, give you pages of research and Ibis reports, then walk out the door and leave you to do it all yourself. At Fractal, we implement what we recommend."
His startup experience — founding three ventures of his own — uniquely positions him to help businesses navigate rapidly evolving marketplaces that are constantly under threat of disruption. He doesn't just understand the theory; he's lived it.
Career
From Netscape Navigator to AI search
2017 – Present
Founder & Creative Director
Fractal
Founded a hybrid consultancy-agency helping founders build scalable marketing engines. Works alongside startups to define positioning, acquire first customers, and build internal marketing capability.
2016 – 2017
Head of Innovation & Strategy
Search Factory
Led innovation and strategic initiatives at one of Australia's leading performance marketing agencies.
2013 – 2015
CEO & Founder
BDS.com.au
Founded and led an Australian digital venture, applying startup methodology to a competitive online marketplace.
2011 – 2013
CEO
DiscountVouchers.co.uk
Ran a UK-based voucher and deals platform, scaling operations and partnerships across the UK market.
2010 – 2011
UK Managing Director
Reprise Digital (IPG Mediabrands)
Managed the UK arm of IPG's search and performance media agency, overseeing campaigns for major global brands.
2005 – 2009
Founder & Managing Director
Lead Galaxy
Built and scaled a London-based lead generation business, developing performance marketing capabilities across multiple verticals.
2004 – 2005
Marketing Manager
Modem Media
Managed digital marketing initiatives at the pioneering interactive agency.
2000 – 2004
Marketing Director
Dark Blue Sea
Directed marketing strategy for the digital agency, gaining deep experience across SEM, SEO, and online acquisition.
Global Experience
Brands he's worked with
After spending ten years in London, Gerard built vast international experience working with some of the biggest global brands.
Origin Story
How it started
In 1997, Gerard was discovering the Internet in UQ business computer labs. He signed up to a multi-level "paid to surf" company called AllAdvantage, earned his first USD$20 cheque, and wanted more.
He submitted his site to Yahoo.com and became the third-ranked site for his category — back when Yahoo sorted results alphabetically. He then discovered SEM, optimising for SEO on Excite and Looksmart while buying PPC ads on Goto. At one stage, he was the top PPC advertiser on terms like "make money" and "get rich."
He built a 20,000-person downstream and was interviewed by the Australian Newspaper and PC Magazine. That early obsession with digital acquisition became a career spanning two decades, three continents, and some of the world's biggest brands.
Education
University of Queensland
Bachelor of Business — Marketing (1997–2000)
Advisory
AngelHack Judge
Evaluating startup pitches and hackathon projects across the Asia-Pacific region.
Thought Leadership
Writing, speaking & podcasting
Gerard hosts the Fractal Marketing Podcast — a series of open and honest conversations with founders about how they're marketing their startups. He's been featured on the Cemoh Fractional CMO Podcast, Brisbane Digital Spotlight, and the Decida community.
He now writes extensively about AEO & GEO Strategy — Answer Engine Optimisation and Generative Engine Optimisation — helping businesses rank in the age of AI-powered search through platforms like ChatGPT, Perplexity, and Gemini.
"What creates good decision making is not a positive outcome. Great decision making is the result of a good process, open-mindedness and a willingness to compare to the expected outcomes."
— Gerard Doyle
Ready to work with Gerard?
Whether you're a founder looking for your first customers or a scale-up ready to build a marketing engine, Gerard and the Fractal team can help.
Get in Touch