Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSAs a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like me. In this episode, I talk through […]
Fractal Startup Marketing
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSA quick update from me this week rather than a regular episode. Some of you will remember that when I first started this podcast, it was me talking about marketing ideas and answering your questions. Then I pivoted to interviewing marketing professionals. After […]
Why being clear on the problem you’re solving helps creative innovative solutions with Todd Furneaux
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSA Startup is a company working to solve a problem, where the solution is not obvious, and success is not guaranteed. And when your startup is trying to innovate the way commercial email is consumed, you know you’re going to face an uphill […]
Chatting with Hugh Whitehouse, the man behind the Startup camera lens.
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIt’s not the camera, but the person behind the camera, or so the saying goes. Now let’s look at this from a different perspective. Today, everyone is a photographer because all of us have smartphones that take decent photos. Today, we can slap […]
How you can use Behavioral Economics to improve your Startup with Phil Slade
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSHave you ever noticed how consumers are more willing to take risks in order to avoid losing something? Or how people value items they own, which they have an emotional attachment to, far more than similar items owned by somebody else. These and […]
How to position your business in a commoditised marketplace with Mark Randall
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSMost startups are designed to disrupt an industry, but disruption is hard in a crowded marketplace and even harder when you’re entering with a premium offering. On this podcast, we’re talking to WP Engine whose built a sizable hosting business by focusing on […]
How to make your content work harder for you with Rosie Odsey
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn our social media-driven world, we are now all content producers and every one of us has the ability to publish. This phenomenon has changed the way we think about brands, brands used to be companies, then they became products and now people […]
How do you create a viral video with Jonathan Creek
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSYou did it, you finally produced and posted your first series of videos for your startup. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. And all that’s left to do is to sit back, relax, and […]
How to build an audience for your social media profile with Vahe Arabian
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSo you’re making the investment into your marketing content. That podcast is going out each week. Twitter’s running hot, and you’re writing detailed articles on medium pretty frequently. But how do you grow your audience? Are you spending too much time uploading and […]
Why you should, and could be writing a business book with Cori Wamsley
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSI think we all want to secretly write a book, right? Well, we want to write a book that’s a best seller but we’ll settle for a hardcover that sits on a few hundred bookshelves. But two things tend to hold us back. […]