Founder Tips for building a personal brand on Social Media with Brendan Kane

Brendan Kane

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWhen you’ve worked on the digital presence for famous artists like Taylor Swift and Rihanna, you get a real sense of what is required to grow and foster a substantial social following. That’s exactly what Brendan Kane was able to do, not just […]

User-Generated Content – Something Startup founders should be thinking about

Lorraine Ball

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSUGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system […]

Sales for Startups, if you’re a founder you’re in sales

Matthew Whyatt

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSLike it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he […]

What Does a UX Designer Actually Do? with Warren Prasek

Warren Prasek

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIf you work at any Startup you’re going to hear the initialized job title ‘UX Designer’ uttered at least once a day. But what does a US designer actually do? Why are all modern startups seemingly obsessed with UX, how do you ‘do […]

Video Marketing for founders with Amir Bazrafshan

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWhat did you think of the latest Gillette “We Believe: The Best Men Can Be” ad ? What about Nike‘s “crazy women” ad? Why is one ad, so much better than the other? “To any founder listening to this……. go back to why you […]

Instagram success for your business with Gabbi Johnston

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSAre you paying attention to your Instagram engagement ratio or just the number of followers you have? In this week’s podcast, I chat with Gabbi Johnston about how to use Instagram to promote your business. You can listen to the full episode from this page Find out more […]

How can you improve your copywriting today?

Murray Barnett

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSOn this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer. We cover why modern copywriting is for an active reader, and what an active reader isThe importance of making your content searchableHow modern copy is clickable & scrollable […]

Content Marketing Funnels for Startups with Kellie Jade Duggan

Kellie Duggan

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics. You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher. Right Audience at the right time Channel Specific content marketing Equipment needs […]

How to kick PR goals as a Startup with Michelle Winter

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSJust get my business listed in the newspaper.… but do you even want to be in the newspaper? In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways […]