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Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.
- As an SEO you can tell when a page is built for SEO gain – 3:05
- It’s Google’s job to work out if your page is offering value or is just there to collect traffic – 4:50
- If you’re ranking #1 but not seeing any traffic, it is possible that people are not searching for your target keywords – 4:55
- Use Adwords to make sure the keywords you’re targeting for SEO actually have demand – 6:40
- Creating lots of keywords targeted pages without much SEO authority will not win you much traffic – 8:00
- Hotlinked images can be an easy way to pick-up some easy links – 8:20
- Embedded videos will increase your visitor dwell time and therefore give an SEO boost – 10:00
- Make sure you optimise your images to reduce your homepage loading speed for an SEO boost – 11:25
- SEO is like an F1 car, onsite SEO is like your aerodynamics and your links are your engine – 12:50
- Once an article on a 3rd party website has had it’s ‘day in the sun’ the long-term value to your business is the link – 14:45
- To me, it is counter-intuitive for journalists to reference a website without providing a link – 16:10
- You don’t lose SEO power by linking out, if you don’t link then it is like not voting – 16:49
- To not add a link to an externally referenced website is just bad internet Etiquette – 18:15
- Getting social signals to your website pages send Google good ranking vibes – 19:30
- The title of your page is more often than not what appears in Google results in blue – 22:20
- Matching your page title to a user search not only increases your ranking but also the click-through rate – 24:20
- Dogfooding is using your product just like your customers would – 27:12