Ep4: How do you decide what to charge clients for a services-based company ?
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I look at the BANT framework by IBM as a way to think about pricing your service, we discuss focusing on value and not falling into the trap of cost-plus pricing. I run through an adapted version of Peter Laurie’s […]
Podcast Episode #3 is live and ready for your ears
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn episode #3, we discuss the difficulties in building a double-sided business model and a trick that’ll give you a fighting chance. We then look at how to hire your first marketing employee for your startup and finally, we discuss shoe brand AllBirds […]
The Fractal Marketing Podcast – Episode 2 – Calculating CAC, tracking offlines sales and animated video advertising
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWelcome to Episode #2 of the Fractal Startup marketing podcast. In this episode, I discuss calculating the cost of your customers – thanks to writally.com for the question We also cover the other common direct marketing variables and how to calculate them. We then move onto […]
The Fractal Marketing Podcast – Episode 1 – Teas.com.au, Brannd Savvy & Powerwells.org
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I take questions from Teas.com.au, Brannd Hub and PowerWells.org We discuss: finding your niche market How you need to own a niche before you expand Tribes and how to use them to expand Great domain names and the ‘radio test’ […]