Automating your business with Christopher Drake & Zapier

As an Entrepreneur who is as lazy as I am smart, I’ve always loved automating and sliming down my to-do list.

Out of all the automation apps, Zapier has always been my favourite. What I’m talking about here, is the automation of activities in your business.

If you like your ‘Out of Office’ messages pinging away when your on holiday’s, you’re going to love the idea of Zapier.

Which is why today I’m talking with Christopher Drake, who is an automation and Zapier expert. Christopher runs that Startup Company which specialises in this expact topicc.

You can follow Chris on Twitter here and here and read more about here





How to grow your business through referrals with Joe Sova

With many new ways to advertise to potential customers, we often forget about the oldest and most trusted form. That is referral marketing.

A Nielsen study showed that consumers still thought of ‘word of mouth’ advertising as the most trustworthy. 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about different products.

However, even if you have happy and satisfied customers that love your service, they still might not recommend it to others.

On today’s episode, we’re going to be talking to a business owner who’s driven eight years of growth through referral marketing. I chat with Joseph Sova, Founder and President of Ideal Payroll Service.

Ideal Payroll Service is an Omaha based company that provides payroll processing & human capital management solutions. We are built on personalized service, open communication, and local accountability.

Joe is also a creator and local podcast host of Local Business Talk. Local Business Talk is a talk show that covers local entrepreneurship and business success. We cover topics in our community and learn what it takes to succeed in the world of small and mid-sized business.

Follow Joe’s journey on LinkedIn.

The journey from Practitioner to Product with Hassanatou Barry

If you’re a freelancer, contractor, agency or consultant, you know the pain of billable hours. I’m guessing you’ve also dreamt of productizing or knowledge in some way?

If you’ve tried to package up your advice, then you know how hard that can be.

In this episode, I’m talking with Hassanatou Barry, who is the Babysitter Guru. Hassanatou is taking her experience as a New York City babysitter, and servicing the Babysitting Community, with advice that’s often hard to find and often, not openly shared.

The Babysitter Guru empowers babysitters through informational content and resources to better their journey and experience in caring for children while also being an expert for parents to ease their transition into seeking quality childcare.

As a loving babysitter and dedicated advocate for the past 7 years, my goal was to create a platform to educate others on best practices and also provide guidance. Whether it’s making a difference for one babysitter or several, my dream is to create an impact within the childcare industry.

Follow her journey on Instagram, Facebook, LinkedIn, and YouTube.

Could you Sponsor an Athlete? with Andrew Stallings

While sponsoring Tiger Woods or Roger Federer is most likely way outside of your budget.

Athlete sponsorship can be more accessible than you’d think.

On this episode, I chat with Andrew Stallings from the Athelo Group, about how he identifies opportunities, what areas are undervalued, and why the talent story is more important than their Instagram followers.

Andrew Stallings, Founder / Head of Partnerships of the Athelo Group, is a 10+ year Sports and Entertainment Professional that has worked in many realms of the industry from Media (SiriusXM Radio) to Sponsorship and Brand Strategy (Octagon / AB InBev).

After working with a wide variety of pro athletes for several years, I discovered a need for niche category athletes in terms of 360 management, creative strategy, and partnership consulting + execution.

With Athelo Group, we pride ourselves on working with athletes in Action Sports, UFC, Motorsports, and other rising properties by offering a vast and extended array of services that are beneficial to both the athletes we represent and brands we consult for.

Follow their journey on Facebook & Instagram. Follow Andrew Stallings on Twitter.

New Year’s Business Resolutions

New Year’s resolutions make lots of sense. If you could improve one thing every year, the results would be amazing. So here are 13 ideas for new years business resolutions. 

I’m not going to be so arrogant as to suggest you should follow any of these; rather, I hope the following 13 New Year’s business resolutions are an inspiration for your 2020 goals. 

  1. I Will Get Focused and Become More Productive
  2. I Will Charge What I’m Worth
  3. I Will Grow My Team and Delegate More
  4. Make sure your website content is the best it can be.
  5. Concentrate on getting backlinks
  6. Become your own online PR agency
  7. For businesses with two or more owners, enter into an owners’ agreement
  8. Conduct a security audit
  9. Do your friends know what you do?
  10. Who are all these LinkedIn connections, anyway?
  11. Reduce those SaaS subscriptions
  12. Do you prospect for new business?
  13. Do your clients/customers know how you help them?

How to measure influencer marketing with Anthony Richardson from Q-83

To understand whether or not your influencer marketing campaign is successful, you need to know how to measure that success. With influencer marketing transitioning from a marketing fad to mainstream marketing. There’s an increased need for professional presentation of the media buying opportunities. Influencers can no longer get away with merely presenting their follower count and a few screenshots.

In this episode, I’m talking with Anthony Richardson, who is the founder of Q-83, and he’s tackling this problem with a unique set of tools.

Anthony’s the ideas man. He’s constantly 10 steps ahead, always thinking of the next features to build (usually before we’ve finished building the last ones).

August 2018 saw Anthony release ‘Q-83’ to the world, a SaaS platform built from the frustration experienced as an MD using Influencers in marketing campaigns.

Q-83 is an independent tool that allows Social Publishers (Influencers) the ability to create and share live, interactive media kits with brands and agencies on demand, providing the Brand with a clear understanding of the value the social publisher can add to the brands’ campaign using source data directly from the Instagram API. Q-83 also provides solutions for Talent Agents, Brands and Agencies.

Follow their journey on Instagram and Linkedin.

ChatBots are so hot right now, but most are poorly created – I talk with Chat-bot expert Sean Melis of BotHello

There’s no denying it, chatbots are a thing. If you conduct any kind of business online, you’ve looked at or thought about introducing a chatbox. And if you spend yourself any time online, you’ve no doubt encountered one.

But the problem with chatbots are, for the most part, they’re implemented poorly. You know, the experience, you ask a couple of questions, you fall slightly outside of that decision tree that somebody built and the chatbot doesn’t know the question and you’ve got to send an email and the entire experience makes you feel a little bit flat.

It’s a bit like if we go back to the early 90s and noughties with those phone bots and trying to get through to the bank and get to the right department and you find yourself screaming down the phone because they couldn’t understand you or your strange Australian accent.

But right now we’re living in a world where we all have a smartphone with some kind of voice bot in our pocket. We have a Google Home or an Alexa device in our kitchen, in our bedroom.

So we know this is where we want to go. We just want to make it a good experience. And that’s what we’re talking about in today’s episode. How to build great chatbots, what makes the difference and how to use them in your business, not just for customer service, but also for business and marketing.

This week, we are joined by Sean Melis, the Co-Founder of bot • hello.

We’re a team of dreamers, creatives, and nerds who are still shocked that we build chatbots for a living.

We actively discuss and embrace the exponential change society is going through as a result of technological innovation; and want to do everything we can to ensure our clients are taking full advantage of it—particularly in conversational AI. It’s an incredibly exciting space to work in, and we’re genuinely passionate about discovering new ways in which our clients can leverage and maximise the opportunity of engaging with these technologies early.

We also get a real kick out of watching our friends, family, and clients smile whilst using our chatbots. So we’ve made it our mission to help brands bring joy and personalisation to their customer interactions.

Your strategic partner, from design to deployment—and beyond. We equip businesses with the tools they need to survive in a world of exponential change. We are an innovation strategy company that has the ability to deliver solutions in-house and at scale. We don’t just tell you the solution to your problem, we build it and implement it for you.

Follow their journey on Facebook, Linkedin, & Instagram.

‘The Link Is In The First Comment’ – Arrrrhhhh

So I have a theory about ‘links in the comments’ – I don’t believe that Linkedin directly reduces the reach because of a link in the post, even though it is apparent that the reach is reduced. My theory is that the reduced reach is the collateral impact of people clicking on the link rather than clicking on a reaction. When those people come back to LinkedIn after reading your article, they often don’t see the original post or they are ‘done’ and so move on. So by adding the links in the comments, all we’re doing is shuffling the interactions between ‘reactions’ and ‘clicks’. The problem we face is that Linkedin does not want to credit driving traffic off-platform. So external link clicks are not earning positive interaction credits that expand the reach. So because people tend to either click or react, with only the later increasing reach, we’ve tricked ourselves into falsely blaming the existence of a link to the existence of a link, to the reduced reach, when it is the leaking of the positive engagement signals through clicks.

The perfect time to build a business for Freelancers – with James Fuller from Hnry

In Nuclear Physics, the minimum amount of physical material needed to create a self-sustaining nuclear chain reaction is known as critical mass. The idea is that in a complex system, moving the honour threshold can suddenly unleash powerful self-sustaining change. In my experience, this is the same thing with Startup companies.

Enter a market too early, no matter how strong the Founding team, and you can be stuck waiting for days, months, years for a time that never comes and too late and you’re fighting an uphill battle against incumbents with the greatest scale.

In Startups, market timing is everything. In this podcast, I’m chatting with James Fuller, the founder of Hnry and I think James has timed his market entry perfectly. Hnry is a bookkeeping and accounting service solution that appeals to solopreneurs, the freelancers, the consultants who are working for themselves, I see this market rapidly expanding at the moment and I can see the tax system and the obligation that’s being put on these people increasing all the time.

Way back in 2016, whilst working as independent contractors, we realised that far too much of our time was spent reconciling transactions, using online calculator apps and making manual payments. We weren’t ‘running a small business’ – so why were we being treated as though we were? We had an accountant and accounting software, but that still required us to have to do a load of work ourselves! We decided to create a service that brought everything into one place, making self-employment as simple as having a permanent or salary job somewhere.

During 2017 we designed the Hnry service, working with tax experts from Big 4 accountancy firms (nice suits), legal experts from the top law firms (even nicer suits), and technology experts from some of New Zealand’s funkiest startups (nice beards/Star Wars t-shirts). We collaborated with government agencies to refine our service, and soon became an accredited tax agent of IRD and ACC. We ran trials with a handful of customers, adapting our service and learning what they needed. Towards the end of 2017, we were accepted into KiwiBank FinTech Accelerator, an amazing 3-month programme designed to help refine and scale NZ technology startups.

In early 2018, we finished our trial period, and released Hnry to the New Zealand market. We started scaling very rapidly, bringing on customers at a fast pace. To help us support this scale, we raised funding through investment from the Banking and Financial Services industry, as well as from Angel Investors and private individuals. This allowed us to bring on a great team of experts, to help support our rapidly expanding customer base.

Follow their journey on Twitter and Facebook.

Building a product for yourself, with one eye on the market – with Lachlan Palmer of Kashy

If you’re going to build a startup, and you want it to be successful, you need to solve a problem. And if you’re solving a problem, you’re solving it for a person, and what better person to solve a problem for than yourself. So many great Startups start by solving problems for the founder and this is exactly what Lachlan Palmer is doing with Kashy

Lachlan saw a problem in the mechanic market, servicing cars and he went about fixing that problem for himself, and now he’s rolling it out to his mechanic friends.

Kashy was founded in March 2018 by Lachlan Palmer, as a fresh take on an old concept where apprentice mechanics would often do work for family and friends as a way to make ends meet.

After dropping out of school, Lachlan followed his love and passion for cars into a job as an apprentice mechanic earning a mere $300 a week. With few family and friends having a car or needing work done he didn’t have the same access to extra jobs as his fellow mechanics. This was when the first idea of Kashy came to fruition.

After working in the industry for 4.5 years and becoming a fully qualified mechanic Lachlan became disillusioned by the way the current system works. In his experience, he found the current operation of the industry to be a rip off for both the customers and mechanics alike  – with vehicle owners paying exorbitant prices for services, while the mechanics were paid as little as a tenth of what the dealers charge per hour.

Since then he has put his effort into building Kashy, a business that shines a light on the current industry issues and fixes them by creating an ethical and fair trade for all.

Kashy coupon code: FRACTAL