Why is the startup industry so friendly?

A few weeks back industry stalwart Steve Austin was broadcasting live on ABC radio from the Precinct in Brisbane, and he asked an interesting open question: “Why is this startup industry so friendly? Everyone seems to be genuinely out to help each other; I don’t see that in many other places. ” I couldn’t agree […]

What is a Fractal anyway?

“Hey Gerard, why did you call your new agency ‘Fractal’ ?” In mathematics a fractal is an abstract object that is used to describe and simulate a naturally occurring object, think, snow flakes, pine cones or trees. Artificially created fractals commonly exhibit similar patterns at increasingly small scales. Fractals are different from other geometric figures because […]

0-60-brand

[av_textblock size=” font_color=” color=” admin_preview_bg=”] Do you have a 0-60 Brand? A 0-60 brand is one that “It does exactly what it says on the tin“, in that if you brand is called ‘cheap beds’ then it is really easy for a consumer who’s never heard of your brand before to deduce what you do (you […]