This episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn.
Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break down SPI’s branding elements like their website and mission statement. They also discuss the relevance of social media platforms and how effective LinkedIn and Facebook groups are for particular niches.
05:48 “He was really early on the podcast scene. So his podcast, you kind of scroll down the main page, 60 million-plus downloads. That alone, it’s nuts. And he’s able to drive so much traffic in all of his affiliate offers.”
12:27 “It doesn’t strike me that his site has been built for acquisition. It feels to me like it’s about conversion. In other words, if you’ve got 60 million podcast downloads, you’ve got that rate.”
12:49 “I don’t think this website anymore is designed to draw new people in. I think people he’s got, I think this is about building up his personal brand and trust.”
17:02 “Video allows people to watch and say, do I believe this person? Do I think they’re full of crap or do they seem honest? You can pick up on a lot of that through video so I think anything with video is going to remain relevant.”
23:45 “I get very little through LinkedIn so for my business it’s not a significant platform. It’s like Facebook really. It’s really a pay to play space now. It doesn’t have the reach it used to have.” —————————–
03:56 Smart Passive Income: Building trust with transparency
10:57 Breaking down SPI’s branding and website
16:03 Discussing video in digital marketing
19:13 Critiquing SPI marketing strategies
22:54 LinkedIn: Is it really effective? ——————————