A business’s marketing strategy is born out of the founder’s ideas. Fractal helps founders find and translate their marketing strategy into executable marketing tactics for testing. Strategy sessions are often combined with ‘Positioning’ during an initial 12-week sprint.
Focusing on aggressive user acquisition, we find creative ways to hack your organic user acquisition and achieve growth targets. If you’re looking to revolutionise the way you’re reaching audience at scale – then chat to us.
You can’t be everything to everyone, but you can be something great to someone. You need to understand your customer, competition, and why you’re different/better. Most service firms will all look the same to prospective clients; we help you stand out to your ideal customer.
While it is relatively simple to develop general advertising for the masses, devoting time and resources to identify more targeted markets can help you maximize your marketing ROI.
Initial Strategy Packages
There is no point launching into the latest marketing tactics if the underlining strategy is not set correctly.
For new and small firms looking to start on the right foot, our 12-week launch program takes you (the business owner) through all the steps needed to carve out your unique space in your industry.
At the end of the program, you will have a clear vision, position and marketing strategy to take forward.
- Identify a target audience with a problem
- Persona Development
- Elevator Pitch
- Origin Story
- Core Message Development
- Position your offer around audience pain points
- Competitive Research
- Total Online Presence
- Initial Marketing Stratgey
This is a 12-week program and priced at $3,000
With our growth strategy roadmap, you have the GPS in your hands. You can choose to work with us for the implementation or we can hand it over to your marketing department. Whatever works for you!
- Customer journey creation
- Buyer persona creation
- Customer interviews
- Channel strategy
- Content strategy
- Onboarding strategy
- Lead generation strategy
- Growth Hack Frameworks
The Growth Staregy is ideal for firms that are established and already running marketing campaigns that would like to accelerate their growth.
The growth program runs for 16 weeks and is focused on rapid tested and education of your internal teams.
This is a 16-week program priced at $5,000
Why we love Podcasts
We’ll help you leverage Podcasts to attract and engage your idea clients
Australian download a podcast every month
Do you suffer from Obscurity?
Most businesses just exist. Hiding in plain sight as the “best-kept secret” in their market.
Fractal.com.au Pty Ltd
Level 12, 10 Eagle Street
Brisbane QLD 4000
(+617) 3040 1038