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Do you suffer from poor positioning?
Do your clients love your service offering, but new prospects fail to understand and undervalue your offering?

We’ll help you find your ideal customers and help them see why your service is the best fit for their needs.
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A business’s marketing strategy is born out of the founder’s ideas. Fractal helps founders find and translate their marketing strategy into executable marketing tactics for testing. Strategy sessions are often combined with ‘Positioning’ during an initial 12-week sprint.
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Search Engine Optimisation (SEO) is a a longer term strategy that will deliver a constant stream of new business over time. Fractal builds SEO into everything we do, while always bearing in mind that for most startups the ROI on SEO is beyond their current time frame.
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Focusing on aggressive user acquisition, we find creative ways to hack your organic user acquisition and achieve growth targets. If you’re looking to revolutionise the way you’re reaching audience at scale – then chat to us.
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As a professional service firm your budget is often too small for the best SEM agencies. As a founder you also don’t want to be outsourcing your key marketing before you truly know your ‘why’. Work with Fractal and ‘in house’ your SEM.
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You can’t be everything to everyone, but you can be something great to someone. You need to understand your customer, competition, and why you’re different/better. Most service firms will all look the same to prospective clients; we help you stand out to your ideal customer.
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Well-planned A/B testing can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion, and then combining them, can obviously make your marketing efforts much more profitable and successful.
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While it is relatively simple to develop general advertising for the masses, devoting time and resources to identify more targeted markets can help you maximize your marketing ROI.
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Reach and engage prospects through your own Podcast. Easily start new relationships with future clients by inviting them to share their expertise on a podcast interview. We offer end to end podcast management services

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There is no point launching into the latest marketing tactics if the underlining strategy is not set correctly.

For new and small firms looking to start on the right foot, our 12-week launch program takes you (the business owner) through all the steps needed to carve out your unique space in your industry.

At the end of the program, you will have a clear vision, position and marketing strategy to take forward.

This is a 12-week program and priced at $3,000 
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With our growth strategy roadmap, you have the GPS in your hands. You can choose to work with us for the implementation or we can hand it over to your marketing department. Whatever works for you!

  • Customer journey creation
  • Buyer persona creation
  • Customer interviews
  • Channel strategy
  • Content strategy
  • Onboarding strategy
  • Lead generation strategy
  • Growth Hack Frameworks

The Growth Staregy is ideal for firms that are established and already running marketing campaigns that would like to accelerate their growth.

The growth program runs for 16 weeks and is focused on rapid tested and education of your internal teams.

This is a 16-week program priced at $5,000

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Australian download a podcast every month
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[av_heading tag=’h1′ padding=’10’ heading=’At the end of the day you want to partner with someone who’s been here before, understands your pain and has the required experience.’ color=” style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’40’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading]

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Years in Marketing
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Founded Businesses by Gerard
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Current Clients
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How much I care about Startups
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