Firstly, thank you so much for agreeing to be a guest on my podcast, I know time is our most valuable asset so I truly do value your generosity.

TLDR – just show me the questions 😉

Are you booked in?

You’ve probably already booked your interview slot, but if you’ve not done that yet, you can do so by clicking this link.

What follows are some simple guidelines that’ll help you give the listeners the best experience.

The Technical stuff

Please find a relatively quiet, non‑echoey room where you won’t be disturbed.
Try to avoid too much moving, playing with pens, tapping on the keyboard and so on. All those noises get picked up by the microphone and can be distracting to the listener.
I use Squadcast.fm to record which automatically uploads everything to a cloud server.
You’ll be sent a link prior to the Podcast via email; it’s straightforward to sign in. It will need a laptop using Chrome.

If you want to have a look around and test your set-up in the green room you can use this general link I know I like to test my equipment before.

Microphone ‑ normally your laptop microphone is fine from a quality point of view. But if you want true podcast quality, then a microphone is your best friend. If you’re planning on doing more podcast interviews, then I’d highly recommend the investment.
These are my two favourite microphones:

https://www.bluedesigns.com/products/yeti/
http://www.rode.com/microphones/podmic

Headphones ‑ make sure you have a pair WITHOUT a microphone in them otherwise if there is a headphone mic AND a laptop mic, that can produce feedback. Squadcast will ask you which ones you want to use when you sign in, so make sure you pick the right options.
When the session has finished, DO NOT close your browser until the software says you can. Should only take 30 second maximum.
And that’s it.
If you’re unsure of anything, I’m happy to book in a test session prior to recording. https://calendly.com/gerard-fractal/pre-show/

If the connection drop for any reason you can just go back to the same Squadcast url and we can keep on going, I can stitch it back together later.

At the end of the show, your locally saved file will upload to the server, so when we finish recording we’ll just chat for a few minutes and the files will upload. The browser will show/tell you when the upload is done.

The Podcast is audio-only, but Squadcast.fm does have a live video feed. We don’t record the video, but I find it keeps help the interactions ‘real’. So while you don’t have to ‘dress up’ for the public I’ll still see you 😉

Podcast Content Instructions

The best Podcasts are the ones where we have a natural exploratory conversation.

The audience is Entrepreneurs and Founders.

My goal is for us to have an open and honest discussion about one company, my goal is for us to have a back and forth discussion and maybe even light debate about what a company is doing well or poorly with their overall marketing and communication strategy.
Some swear words are fine, passion tends to bring them up, but let keep it appropriate for a late-night talk show 😉
It is always good to remember that voices tend to go a bit ‘flat’ when recorded so try and be an animated as you can, forcing yourself to smile while you speak might feel strange, but your voice will sound engaged and interesting.
While we have 60 minutes booked in we’ll try to keep the show to 30 minutes, that gives us time to set-up and run a little over.
You can find older episodes here https://www.stitcher.com/podcast/gerard-doyle/fractal-marketing-podcast
But please remember that this is a new format.

It is always a good idea to get a general feel for the show before you jump on. However, please note the first ten episodes one formate, 11-29 are interviewing marketing professionals and we’re now in another new format – after all, how could I have a Startup show and not pivot 😉

I’m trying a new structure to the show, where I previous interviewed founders, I felt the episodes were becoming too similar and didn’t go deep enough. Also, the marketing side was limited.

The Topic – what we’ll discuss

  1. Most importantly – what company are we talking about – make sure we both agree on this.
  2. Once we agree we’ll both go off and do a little research on our own to develop our opinions.
  3. When the show starts we’ll release the company we’re talking about and get into the details.
  4. We’ll take it in turn to discuss something we like or don’t like or maybe something we’re curious about.
  5. The other person should naturally follow-on and ideally, help dig further into the area of interest.
  6. You shouldn’t know any inside information, anything we say should be based on external data that anyone could  collect
  7. This is not a ‘takedown’, we want to be both critical and positive
  8. This is a chance for you to show off your credentials, like a mock pitch
  9. The overall goals should be that someone listening thing “Wow, I really like their take on XYZ, maybe I should talk to them about my business”

Who Is Our Audience?

Typically a business founder audience in Australia but the UK/US side is growing.
These are founders of Startups https://www.linkedin.com/pulse/do-we-need-better-definition-startup-gerard-doyle/
I do, however, have many business owners who listen, looking for tips.

Remember people listen because they like to learn and connect, do your best to keep it real and open.

Pay it forward

The goal of the podcast to learn from each other, sharing experiences and thoughts so others can build on that knowledge. It is essential that you approach the show with a ‘pay it forward’ attitude. Don’t be afraid to collaborate on the show, none of us has all the answer.

Episode Promotion

Can you please email me the following so I can get the show notes and promotion ready.
1) A headshot I can use for the promotion
2) Job title and company
3) Linkedin profile URL
4) Twitter handle (if you have one)
5) A 3-4 line bio OR are you happy for me to lift from Linkedin?
6) Facebook profile if you use it for business.

When the show is live, I’ll post the show on Social media and send you some info so you can share it too. I invest a good amount of time on this part so you’ll have lots of content to ‘like’, ‘share’ and forward.

Remember podcasts are about deep and engaging content, so you’ll have people who listen to the entire 30 minutes, that’s a lot of personal brand ‘buy-in’

Looking forward to chatting with you about marketing !!!

If you’re not sure about any of the above please feel free to book in a quick pre-show session at a time that suits you so we can chat here https://calendly.com/gerard-fractal/pre-show/

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