Podcast Technical Instructions

Firstly, thank you so much for agreeing to be a guest on my podcast, I know time is our most valuable asset so I truly do value your generosity.

TLDR – just show me the questions 😉

Are you booked in?

You’ve probably already booked your interview slot, but if you’ve not done that yet, you can do so via this link.

What follows are some simple guidelines that’ll help you give the listeners the best experience.

The Technical stuff

Please find a relatively quiet, non‑echoey room where you won’t be disturbed.
Try to avoid too much moving, playing with pens, tapping on the keyboard and so on. All those noises get picked up by the microphone and can be distracting to the listener.
I use zencastr.com to record which automatically uploads everything to a cloud server.
You’ll be sent a link prior to the Podcast via email; it’s straightforward to sign in. It will need a laptop using Chrome.
Microphone ‑ normally your laptop microphone is fine from a quality point of view. But if you want true podcast quality, then a microphone is your best friend. If you’re planning on doing more podcast interviews, then I’d highly recommend the investment.
These are my two favourite microphones:


Headphones ‑ make sure you have a pair WITHOUT a microphone in them otherwise if there is a headphone mic AND a laptop mic, that can produce feedback. Zencastr will ask you which ones you want to use when you sign in, so make sure you pick the right options.
When the session has finished, DO NOT close your browser until the software says you can. Should only take 30 second maximum.
And that’s it.
If you’re unsure of anything, I’m happy to book in a test session prior to recording. https://calendly.com/gerard-fractal/pre-show/

If the connection drop for any reason you can just go back to the same zencastr.com url and we can keep on going, I can stitch it back together later. If the dropout of very quick, then your voice will record locally and everything will be fine.

At the end of the show your locally saved file will upload to the server, so when we finish recording we’ll just chat for a few minutes and thr files will upload. The browser will show/tell you when the upload is done.

Podcast Content Instructions

I’ve moved to a new 7 question format for the show. So you have time to think and prepare. You’ll probbaly give a 1-3 minute answer for each question then we’ll spend a few minutes discussing that answer live. 

The audience is other Startup founders so everyone listening learns as you learn. 

I don’t expect you to be an expert in marketing, but the podcast is about marketing so that’s what we’ll be talking about. You’re just talking about your business. 
We can always edit the podcast, if you get really stuck or say something you regret (it does not happen), then we can always edit it out.
If you need we can always start a question again.
Some swear words are fine, passion tends to bring them up, but let keep it appropriate for a late night talk show 😉
It is always good to remember that voices tend to go a bit ‘flat’ when recorded so try and be an animated as you can, forcing yourself to smile while you speak might feel strange, but your voice will sound engaged and interesting.
While we have 60 minutes booked in we’ll try to keep the show to 30 minutes, that gives us time to set-up and run a little over.
You can find older episodes here https://www.stitcher.com/podcast/gerard-doyle/fractal-marketing-podcast

It is always a good idea to get a general feel for the show before you jump on. However, please note the first ten episodes one formate, 11-29 are interviewing marketing professionals and we’re now in another new format – after all, how could I have a Startup show and not pivot 😉

I’m trying a new structure to the show now, so that people can jump into the area of marketing that they are currently focused on, and listen to lots of founder discussing the same topics. 

The Questions:

  1. Please give us your Pitch for *your Startup*
  2. What is the Problem that *your Startup* solves?
  3. What do you Promise to do for your customers?
  4. Who is your ideal target Persona?
  5. How do you Position *your Startup* in the market?
  6. What Promotional technique have you found works well for you?
  7. Are you experiencing organic Propagation with *your Startup* now?

Who Is Our Audience?

Typically a Startup founder audience, typically in Australia but the UK/US side is growing.
These are founders of Startups https://www.linkedin.com/pulse/do-we-need-better-definition-startup-gerard-doyle/
I do, however have many business owners who listen, looking for tips.

Remember people listen becuase they like to learn and connect, do your best to keep it real and open.

Pay it forward

The goal of the podcast to learn form each other, sharing experiences and thoughts so others can build on that knowledge. It is essential that you approach the show with a ‘pay it forward’ attitude. Don’t be afraid to collaborate on the show, none of us have all the answer. 

Episode Promotion

Can you please email me the following so I can get the show notes and promotion ready.
1) A headshot I can use for the promotion
2) Job title and company
3) Linkedin profile URL
4) Twitter handle (if you have one)
5) A 3-4 line bio OR are you happy for me to lift from Linkedin?
6) Facebook profile if you use it for business.

When the show is live, I’ll post the show on Social media and send you some info so you can share it too. I invest a good amount of time on this side so you’ll have lots of content to ‘like’, ‘share’ and forward. 

Remember podcasts are about deep and engaging content, so you’ll have people who listen to the entire 30 minutes, that’s a lot of personal brand ‘buy-in’

Looking forward to chatting with you about marketing !!!

If you’re not sure about any of the above please feel free to book in a quick pre-show session at a time that suits you so we can chat here https://calendly.com/gerard-fractal/pre-show/

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