We cover why modern copywriting is for an active reader, and what an active reader is
The importance of making your content searchable
How modern copy is clickable & scrollable and accessible
and why to write to a persona and make your copy personal
Did you know you can make visually intimidating copy? I didn’t until I spoke with Murray, this is a major tip and one I’ve taken forward.
We also discuss how the savvy modern consumer does not want to be advertised at, they want to find information.
Murray shares a great tip on getting over writer’s block and he also explains why age is an advantage in copywriting – sneak peek – wide and deep life experiences is copywriting gold.
Episode Quote: “For your copywriting to have any power, you need to create a relationship between the person writing and the person reading”