As more and more advisors are delivering comprehensive financial planning and wealth management services the key to growth as a financial advisor is not to be better but also different and your marketing solution provider should understand that. Financial advisors need to develop an effective brand for their firm by identifying the significant qualitative factors that make an advisor’s practice unique and targeting the not already overtly saturated client segment. These are branding strategy elements that help any financial advisor create a compelling, relevant message that will elicit client management from the type of clientele you have chosen to serve.
Why do you need an effective financial advisor marketing strategy?
In the initial years of this profession, advisors were able to perfectly differentiate the brand of their advisory firms by relying principally on language like “fiduciary”, “knowledgeable”, “trustworthy” to distinguish themselves from the insurance company salespeople and broker-dealers who are often poorly trained. But thanks to the rapidly growing number of CFP professionals who provide fiduciary best-interests advice based on their years of experience in providing customized financial planning advice, such terms have been rendered ineffective. At most, they only describe table stakers – a bare minimum criterion that any financial advisor is expected to possess.
With more and more advisors continuing to move into fiduciary advice while pivoting away from products/services, it must be challenging for talented advisors to deal with this crisis of differentiation and market themselves in a way that stands apart from the rest.
Financial advisor marketing best practices
People with a direct need for financial advice search by tens of thousands with nearly 20,000 searches for terms related to “best financial advisors near me” per month. It’s crucial to optimize your website and achieve positive SEO results by leveraging the intent of the potential customers to find you as their financial advisor and channeling them to seek your services. Simple SEO tools and techniques can be beneficial for financial advisors to develop their very own leads through organic internet searches.
Leverage the best marketing solutions to develop a brand message if you wish to hone your existing client segment. It’s important to invest the effort, time and resources required to develop a genuine, relevant and compelling branding message. This will help financial advisors find their marketing efforts to be way more effective because it will serve to highlight their specific value proposition to a specific clientele and ultimately enable you to spearhead the competition and grow a successful practice in a highly competitive marketplace.
Networking translates to building relationships that establish you as a credible expert in the community. Implement strategies that will help you reach potential clients and connect with the members of your niche. You can help small businesses connect with other businesses, hosting various events like an expo featuring local businesses that provide products and services to a common target and creating an “insider’s” directory of businesses that your clients trust. Effective networking means providing others value.
The financial planning industry has witnessed significant growth. To gain a formidable share in this rampantly growing market, financial advisors must establish themselves as trusted partners in managing their client’s assets and effectively market themselves to potential clients. Needless to state, with the ever-increasing awareness on the significance of fiscal security, it’s imperative that financial advisors are more aggressive in creating opportunities for their firm. With stellar marketing solutions, you will see the difference in no time.