JB Hi-Fi – Marketing genius or lucky last man standing?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are effective in a shrinking market.  […]

How to launch a product with a latent need

How to launch a product with a latent need

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its […]

Should You Build Distribution Channels or Sell Products Directly?

Water3

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche […]

The perfect time to build a business for Freelancers – with James Fuller from Hnry

James Fuller

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn Nuclear Physics, the minimum amount of physical material needed to create a self-sustaining nuclear chain reaction is known as critical mass. The idea is that in a complex system, moving the honour threshold can suddenly unleash powerful self-sustaining change. In my experience, […]

Don’t Click This

Really? You had to click that link? Even after you clearly read that it said “don’t click this link” So you clicked the link, did you do it because you were tempted or because you were curious? Is there a way we can use this in our marketing? Brands, of course, are masters of temptation. […]

How to Position your Startup

FRACTAL STARTUP MARKETING

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSo we’ve all seen positioning map in a standard Startup pitch, you know the ones where every company is to the top right-hand corner of the map. So a positioning map is a diagram drawn to illustrate the customers perception of the business […]

Two-sided marketplaces & the AirBnB for Pets with Deb Morrison from PetCloud

Deb Morrison

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSTwo-sided marketplaces, one of the hardest types of startup businesses to get going. But this week, we’re speaking to Deb Morrison, the founder of PetCloud, who’s actually made a success, and we’ll cover the different ways she’s been able to build a two-sided […]

How can you innovate on a recent innovation? With Jose Chudoba of Teltoo

Jose Chudoba

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSWe all know the frustration of watching streaming videos when they start to buffer. It might just be a TV show, but it could be a live sporting event or it could be the new release of Game of Thrones.  Whatever it is, […]