Should You Build Distribution Channels or Sell Products Directly?

Water3

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how […]

The perfect time to build a business for Freelancers – with James Fuller from Hnry

James Fuller

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSIn Nuclear Physics, the minimum amount of physical material needed to create a self-sustaining nuclear chain reaction is known as critical mass. The idea is that in a complex system, moving the honour threshold can suddenly unleash powerful […]

Don’t Click This

Really? You had to click that link? Even after you clearly read that it said “don’t click this link” So you clicked the link, did you do it because you were tempted or because you were curious? Is there a way we can use this in our marketing? Brands, of course, are masters of temptation. […]

How to Position your Startup

FRACTAL STARTUP MARKETING

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSo we’ve all seen positioning map in a standard Startup pitch, you know the ones where every company is to the top right-hand corner of the map. So a positioning map is a diagram drawn to illustrate the […]

Two-sided marketplaces & the AirBnB for Pets with Deb Morrison from PetCloud

Deb Morrison

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSTwo-sided marketplaces, one of the hardest types of startup businesses to get going. But this week, we’re speaking to Deb Morrison, the founder of PetCloud, who’s actually made a success, and we’ll cover the different ways she’s been […]

How can you innovate on a recent innovation? With Jose Chudoba of Teltoo

Jose Chudoba

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSWe all know the frustration of watching streaming videos when they start to buffer. It might just be a TV show, but it could be a live sporting event or it could be the new release of Game […]

How to define a new market category – with Liam Norris of Anti Ordinary

Liam Norris

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSOne of the surest ways to launch a successful startup is to define an entirely new market category, one that is easily understood and valued. By doing this, you instantly become the market leader and the first mover.This […]

Anne-Marie Walton on Crowdfunding her side hustle – KidsWantu

Anne-Marie Walton

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSCrowdfunding is no longer a new idea, but the number of successful crowdfunding campaigns is still relatively small, and that’d because regardless of the method fundraising for a Startup is still a hugely difficult exercise. On today’s podcast, […]

Rama Sreenivasan from Blitzz gives a masterclass in problem led Startup creation

Rama Sreenivasan

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSWe’ve all experienced the frustration of being on the phone to a support company because our internet, TV or PC is not working and the audio communication channel is just not working.  Support is telling you to check […]