1 on 1 onboarding – Can you afford not to?

Recently in the startup ecosphere, the idea of one on one onboarding has been getting some attention. The email startup company Superhuman made a surprising move by forcing new customers into a one on one onboarding session to be able to use their product. We wondered how they could justify the costs and do they […]

SpaceX – Elon-gated branding

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. From appealing to B2B and […]

SEMrush – Fast Brands and Community

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSUMMARY This episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush. They analyze the company’s dependence on Google and the way the brand appeals to […]

The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid advertising that fosters a […]

Numa and the Power of Case Studies with Andrew Miller

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing features Andrew Miller, Startup Marketing Advisor & Coach at AndrewStartups. He discusses Numa, an AI that answers calls for businesses and the strategies they use to pitch to retail SMB’s. Gerard and Andrew […]

JB Hi-Fi – Marketing genius or lucky last man standing?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see which are […]

How to launch a product with a latent need

How to launch a product with a latent need

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSThis episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a […]