SEO for Startups with James Norquay

SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’.

You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast:

https://moz.com/beginners-guide-to-seo

https://ahrefs.com

https://www.semrush.com/

links are still one of the most important aspects of SEO

You have to spend at least 2 weeks getting into the ‘weeds’ of SEO keyword research before you start working

You can connect with James on Linkedin here https://au.linkedin.com/in/norquay
and on twitter here: https://twitter.com/connections8

Ep9: SEO for Startups Part 2

Choosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.

 

 

  • As an SEO you can tell when a page is built for SEO gain – 3:05
  • It’s Google’s job to work out if your page is offering value or is just there to collect traffic  – 4:50
  • If you’re ranking #1 but not seeing any traffic, it is possible that people are not searching for your target keywords – 4:55
  • Use Adwords to make sure the keywords you’re targeting for SEO actually have demand – 6:40
  • Creating lots of keywords targeted pages without much SEO authority will not win you much traffic – 8:00
  • Hotlinked images can be an easy way to pick-up some easy links – 8:20
  • Embedded videos will increase your visitor dwell time and therefore give an SEO boost – 10:00
  • Make sure you optimise your images to reduce your homepage loading speed for an SEO boost – 11:25
  • SEO is like an F1 car, onsite SEO is like your aerodynamics and your links are your engine – 12:50
  • Once an article on a 3rd party website has had it’s ‘day in the sun’ the long-term value to your business is the link – 14:45
  • To me, it is counter-intuitive for journalists to reference a website without providing a link – 16:10
  • You don’t lose SEO power by linking out, if you don’t link then it is like not voting – 16:49
  • To not add a link to an externally referenced website is just bad internet Etiquette – 18:15
  • Getting social signals to your website pages send Google good ranking vibes – 19:30
  • The title of your page is more often than not what appears in Google results in blue – 22:20
  • Matching your page title to a user search not only increases your ranking but also the click-through rate – 24:20
  • Dogfooding is using your product just like your customers would  – 27:12

Ep8: SEO for Startups Part 1

In this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.

 

The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen

The second site is Fair and Square which is done for Anissa Farrell

and finally, I check out myPresences for Paul Gordan

 

A few quotes from the show.

  • If you pick a generic word for your brand, you’re not going to be able to rank #1 in Google straight away
  • You have to own your own brand in the SERPs
  • If you’re targeting a specific country and have a .com domain, then tell Google via Search Console
  • if you ever want to hide a body, the best place is the second page of Google results
  • 301 redirects are as permanent as a marriage
  • If SEO was a car, on-page would be the aerodynamics and links would be the engine
  • Use Google Adwords to work out your search demand for SEO
  • Wix isn’t actually a bad thing for SEO, they get most stuff right
  • Once you’re in the game, backlinks are going to make a difference
  • The number of backlinks is a good indicator of SEO power, the number of domains is better
  • You need to start thinking about links as being like money
  • Google prefers https to http