High-Level Startup Marketing Strategy Template

Before you get into the nitty-gritty of building ad copy or tweaking your email templates, you need to determine your startup’s overall marketing strategy. When you go to a funding round and a potential investor asks for your marketing strategy, if they aren’t seeing that you know your target audience and have a solid strategy […]

Marketing A Tech Startup

Tech businesses tend to hog the spotlight in the startup world, with the social media giants’ founding stories becoming the things of myth these days. So the idea of founding the next great app appeals to all of us. But you don’t just go from first-draft code to billion dollar publicly-traded household name overnight, and […]

The difficult (but not impossible) task of content marketing for startups

Content is King

Many startups have this issue, they want to play the long game and create a content marketing strategy that will bring the people in. These startups understand that they won’t see an ROI on it for months and that it’ll eventually help them in many ways. From helping them become authorities in their industries, to […]

SEO for Startups with James Norquay

James Norquay

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSSEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics […]

Ep9: SEO for Startups Part 2

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSChoosing the correct SEO keywords, asking for those links and the importance of deep links with a focus on accounting sites. Plus I discuss dogfooding.     As an SEO you can tell when a page is built for SEO gain – 3:05 […]

Ep8: SEO for Startups Part 1

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode, I look at the SEO options for three founders’ websites. I cover, links, domains, duplicate content, linked building, keyword selection and website engagement.   The first website I reviewed the SEO for is Quaintrelle Consulting which I look at for Nicole Jensen The […]