How the Sunk Cost Fallacy Causes You to Make Bad Decisions

sunk costs

  Sunk costs are a necessary part of business and life. Embracing them helps you spend money wisely and make the best decisions for your professional and personal paths. The “endowment effect” is an evolutionary concept that causes people to overvalue something just because they own it. The “sunk cost fallacy” causes people to become […]

The Sunk Cost Fallacy

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSA quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be […]

Putting my gut under exam stress

Gut Health

One of the upsides of working with multiple clients is that I get to immerse myself into different areas of knowledge. A great example of this is my work with Microba, who is a microbiome testing company or to put it another way they look at your poo to see what gut bugs you have.  […]

New Year’s Business Resolutions

New Year's resolutions

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSNew Year’s resolutions make lots of sense. If you could improve one thing every year, the results would be amazing. So here are 13 ideas for new years business resolutions.  I’m not going to be so arrogant as […]

Food for thought: Lunch matters

How your employees feel about their meal break reflects on your company culture and business performance It’s easy to chuck the meal break as more suited for the pre-mechanisation era — when workers needed to replenish physically from their labour-intensive jobs. Today, with machines doing most of the heavy lifting, there floats the notion that […]

Lessons from a Coworking Space

co-working space

A workplace is a delicate ecosystem where success and culture ebbs and flows with the provision of home-made cake and water cooler chat; even more so in a co-working space. In a co-working space, you have the same shared bathroom experience, but with the added dynamic of varied companies, agendas and business cultures – all […]

Hello to my 5am Friends

Peak Persona Running at Dawn

My wife has a theory about early morning walkers and joggers. It’s dangerous, according to her, because it’s always the 5 am jogger who discovers the grisly murder victims in those ever-popular forensic police shows. Dum dum duuuuuum. But she’s wrong. And I can prove it, because I have become one of ‘those’ people. Hello, […]

4 Reasons why Founding a Startup is like ‘The Lego Movie’

(I have this face 50% of the time running my startup…) I found myself watching ‘The Lego Movie’ with my kids on the holidays and couldn’t help but notice some key similarities in the storyline with my experience founding my startup, BenchOn. Here are my 4 reasons why:   Everything is Awesome! You know the […]

The Introvert’s conference Cheat Sheet

I’m in Startcon.com in Sydney (I live in Brisbane ) and I’ve been really excited. So what? I hear you say… We’ll I’m an introvert. I work from home and love it. I recharge my batteries in my own head, and the idea of being in a group of five or more people without a […]