Eight successful entrepreneurs share their biggest mistakes

If eight out of 10 businesses fail, then it stands to reason that the most resilient of us will focus on learning from our mistakes, rather than focusing on the relatively few successes. With this in mind, I thought I’d ask eight successful entrepreneurs ‘what has been their biggest mistake since starting out’ so that […]

What is a Fractal anyway?

“Hey Gerard, why did you call your new agency ‘Fractal’ ?” In mathematics a fractal is an abstract object that is used to describe and simulate a naturally occurring object, think, snow flakes, pine cones or trees. Artificially created fractals commonly exhibit similar patterns at increasingly small scales. Fractals are different from other geometric figures because […]


[av_textblock size=” font_color=” color=” admin_preview_bg=”] Do you have a 0-60 Brand? A 0-60 brand is one that “It does exactly what it says on the tin“, in that if you brand is called ‘cheap beds’ then it is really easy for a consumer who’s never heard of your brand before to deduce what you do (you […]

Fractal founder Gerard Doyle on the radio – RiSE ‘Bitten By The Bug’

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”] [av_textblock size=” font_color=” color=” admin_preview_bg=”] On May 26th this year  I had the pleasure of being interviewed by Dr Kim MacKenzie for her new program RiSE. RiSE goes to to air LIVE on the last Friday afternoon […]