The difficult (but not impossible) task of content marketing for startups

Content is King

Many startups have this issue, they want to play the long game and create a content marketing strategy that will bring the people in. These startups understand that they won’t see an ROI on it for months and that it’ll eventually help them in many ways. From helping them become authorities in their industries, to […]

Jordan Pearce is taking on the Supermarket Oligopoly for the good of the farmers.

Jordan Pearce

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSAustralia is the land of the Oligopoly, we have 4 major banks, two major telcos, Two major News holding companies and two major supermarkets. The problem with Oligopolies is that they tend to unconsciously collude and ultimately squeeze […]

Emma Patterson on disrupting the way Brands and Retailers interact and discover each other

Emma Patterson

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSRetail is increasingly moving online, yet the engagement between brands and retailers is stuck in the physical world of trade shows and face to face meetings.Emma Patterson aims to change this with her App that is the tinder for retail.  Emma […]

SEO for Startups with James Norquay

James Norquay

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to […]

A quick legal checklist before starting an online business

You have a great idea for a product or service, you have your website up and running, and you’re getting ready to go to market online. It’s an exciting time and the last thing you want to think about is your company’s and your website’s legal compliance. But it’s an important step to take to […]

How to Reach Clients in the Building and Construction Industry

The consultants at McKinsey  believe some businesses are about to make a fortune with helping the building and construction industry digitize and automate their operations. That’s just one of the opportunities on the table that startups could take advantage of. A few other possibilities include selling project management software, scheduling apps, CRM software and design […]

Food for thought: Lunch matters

How your employees feel about their meal break reflects on your company culture and business performance It’s easy to chuck the meal break as more suited for the pre-mechanisation era — when workers needed to replenish physically from their labour-intensive jobs. Today, with machines doing most of the heavy lifting, there floats the notion that […]

Do you sell out of sizes too quickly?

stock levels online

In this blog, I am going to talk about how you can learn the tricks of savvy eCommerce stores, and get some tricks for size analysis and how to determine the life of a product. I love to shop. It’s in my DNA, I like the frill of the chase. The feeling of getting a […]

If your vision is authentic, it resonates

In this Guest Post, Emily Haydon founder of The Talent Connective shares some honest insights gained since launching her recruitment business. I never believed I had an entrepreneurial gene. But life can change a person’s drivers. And at some point, my desire to create something outweighed my fear 1000 to 1. I now believe, if your […]