Raising Capital 101: Proven Marketing Strategies to Successfully Raise Capital for Your Business

Unlocking funding for your business is a journey filled with countless articles and guides on finding investors, crafting the perfect pitch deck, and securing valuable introductions. But what about running a targeted marketing campaign specifically designed to attract and convert investors? Surprisingly, this aspect often remains unexplored, leaving founders in search of effective strategies to […]

How Startups Can Raise Capital

When you first move into the startup world, there’s this dreamy ideal that everyone’s all about the products and services that will change the world, no matter what it takes. But the reality is a little different. After all, there’s only one thing that really makes the world go round: money. Sure, your business could […]

How the Sunk Cost Fallacy Causes You to Make Bad Decisions

sunk costs

  Sunk costs are a necessary part of business and life. Embracing them helps you spend money wisely and make the best decisions for your professional and personal paths. The “endowment effect” is an evolutionary concept that causes people to overvalue something just because they own it. The “sunk cost fallacy” causes people to become […]

Online Marketing for Financial Advisors

Online Marketing for Financial Advisors

As a financial advisor, your goal is to grow your business, manage the needs of your existing clients, save time and make more money. It’s time to think about optimizing your marketing channels. The financial service industry is slow to adopt online marketing practices. Earlier, a skilled salesperson would meet with prospective clients in person […]

Financial Advisor Marketing Agency

Financial Advisor Marketing Agency

In order to get your message in front of clients, capture their attention in a crowded marketplace, financial advisors need to be able to determine and then communicate what makes their firm truly unique. Just as you have mastered your industry-specific craft, marketing agencies are experts in selling and communicating. By leveraging the right agency’s […]

Scaling Your Business Using A Remote Team – with Meryl Johnston

Meryl Johnston

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is “Scaling Your Business Using A Remote Team – with Meryl Johnston”. Meryl is the Founder of Bean Ninjas, a bookkeeping and financial reporting firm, and today leads an in-depth discussion on how to achieve […]

Financial Planning Marketing

Financial Planning Marketing

Financial planning is indispensable if you wish to determine your short term and long term financial goals. It doesn’t matter how committed you are to your business, finances are your top priority; if the money is not there you simply won’t succeed. Similarly, business development is the ultimate priority for any financial advisor and a […]

Financial Advisor Marketing Plan

Financial Advisor Marketing Plan

A written advisor marketing plan can be quite compelling. Sure, every advisor out there has an idea of what they’d like to work upon and to be reminded of these ideas every day can be tiring if not consuming. When you take the time to articulate your strategies, goals, and tactics you are able to […]

Financial Advisor Marketing Strategies

Marketing Strategies

In an increasingly competitive landscape of more than hundreds of thousands of financial advisors, it can be challenging to stand out and differentiate yourself by simply offering comprehensive financial planning and great service. One of the most crucial but difficult tasks is not just perfecting their craft, but figuring out how to get new clients […]

Digital Marketing for Financial Advisors

Digital Marketing for Financial Advisors

Elite professional financial advisors realize that distinguishing themselves from competitors demands dedication, innovation, efficiency and the willingness to go beyond the norm. The perfect digital marketing solution will bring the same attitude to your marketing strategy by developing customized web assets that distinguish you from the pack and represent you (and your practice) with the […]