Thinking on innovation, marketing, and growth.
16 March 2023
Every startup founder seems to share one fear: that someone will steal their business idea. If someone wants to copy your startup idea, it means it's desirable and validated by the market. Build a st
2 March 2023
There's one thing that so many startups miss when first getting started: being small can be a big advantage. Acting like a big company can often cause customers to avoid interacting with you, and pre
16 February 2023
Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was? Making it easy for customers to leave can actually boost your s
10 February 2022
The email startup company Superhuman made a surprising move by forcing new customers into a one on one onboarding session. The time spent personally onboarding customers offers a vast array of benefit
15 May 2021
Buying growth is relatively easy — it's not wrong, but if you don't have any referral growth you're going to suffer in the long run.
