Entries by Gerard

Fall Guys Marketing Launch Review with Daniel McGowan

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSIn this episode of Fractal Marketing features Daniel McGowan, Co-Founder at Humble Links, discusses the almost overnight rise to fame of Fall Guys: Ultimate Knockout. Today, Daniel introduces what makes the game so unique and its […]

JB Hi-Fi – Marketing genius or lucky last man standing?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSThis episode of Fractal Marketing is called “JB HI-Fi, Marketing Darling or Dead End?” with Jason Le, Managing Director at JRNY Digital. Today, Jason and Gerard pick apart the brand’s omnichannel approach to marketing to see […]

Koala Mattresses: A Brand Strategy Review with Melissa Packham

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSThis episode of Fractal Marketing is called “Koala Mattresses: A Brand Strategy Review” with Melissa Packham, Chief Brand Strategist at A Brand Is Not A Logo. Today, Melissa starts off with Koala’s name recall and going […]

Allbirds: Marketing Analysis with Iain Calvert

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSToday, Gerard Doyle features Iain Calvert, eCommerce Consultant at Boom Ecommerce training, to talk about the branding success of Allbirds in carving out its own niche.  They identify Allbird’s key strengths and discuss the brand’s core messaging. They further […]

Don’t fear your Trumpian brand

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSIn the US, voting is optional, just like our consumer spending is. And Trump (maybe unwittingly) has discovered that it doesn’t matter how many people hate you, just how many people love you. Because if your […]

How to launch a product with a latent need

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions […]

How to be unique in a booming niche like craft beer

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSThis episode of Fractal Marketing is called “How to be unique in a booming niche like craft beer” and today’s guest is Richard Jeffares, founder of TWØBAYS Brewing Co, is a pioneer of gluten-free, vegan, and […]

Should You Build Distribution Channels or Sell Products Directly?

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company […]