Entries by Gerard

Emma Patterson on disrupting the way Brands and Retailers interact and discover each other

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSRetail is increasingly moving online, yet the engagement between brands and retailers is stuck in the physical world of trade shows and face to face meetings.Emma Patterson aims to change this with her App that is the tinder for […]

Mackenzie Jackson of Conpago discusses their journey from a WiFi-enabled kettle to an enterprise software suite empowering communities, by staying focused on the problem he was solving

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSWhen we grow older we want to be surrounded by the people we love, that’s why Conpago has a mission to build thriving communities in aged care, home care and retirement living.  In this episode, I […]

Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSAs a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like […]

Fractal Startup Marketing

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSA quick update from me this week rather than a regular episode. Some of you will remember that when I first started this podcast, it was me talking about marketing ideas and answering your questions. Then […]

Why being clear on the problem you’re solving helps creative innovative solutions with Todd Furneaux

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSA Startup is a company working to solve a problem, where the solution is not obvious, and success is not guaranteed. And when your startup is trying to innovate the way commercial email is consumed, you […]

Chatting with Hugh Whitehouse, the man behind the Startup camera lens.

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSIt’s not the camera, but the person behind the camera, or so the saying goes. Now let’s look at this from a different perspective. Today, everyone is a photographer because all of us have smartphones that […]

How you can use Behavioral Economics to improve your Startup with Phil Slade

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSHave you ever noticed how consumers are more willing to take risks in order to avoid losing something? Or how people value items they own, which they have an emotional attachment to, far more than similar […]

How to position your business in a commoditised marketplace with Mark Randall

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSMost startups are designed to disrupt an industry, but disruption is hard in a crowded marketplace and even harder when you’re entering with a premium offering. On this podcast, we’re talking to WP Engine whose built […]

How to make your content work harder for you with Rosie Odsey

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSIn our social media-driven world, we are now all content producers and every one of us has the ability to publish. This phenomenon has changed the way we think about brands, brands used to be companies, […]

How do you create a viral video with Jonathan Creek

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | Spotify | RSSYou did it, you finally produced and posted your first series of videos for your startup. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. And all that’s left to […]