Entries by Gerard

How to make your content work harder for you with Rosie Odsey

In our social media-driven world, we are now all content producers and every one of us has the ability to publish. This phenomenon has changed the way we think about brands, brands used to be companies, then they became products and now people have brands. So what are you doing to increase the reach and […]

How do you create a viral video with Jonathan Creek

You did it, you finally produced and posted your first series of videos for your startup. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. And all that’s left to do is to sit back, relax, and watch the views roll in. But of course, they don’t, well not […]

How to build an audience for your social media profile with Vahe Arabian

So you’re making the investment into your marketing content. That podcast is going out each week. Twitter’s running hot, and you’re writing detailed articles on medium pretty frequently. But how do you grow your audience? Are you spending too much time uploading and editing and not enough time on the actual production, and issue content […]

SEO for Startups with James Norquay

SEO is completed skill to perfect, but that does not rule it out for Startups, although battling against the authority and brand power of establish brands is not something you want to take ‘head on’. You need to educate yourself in the basics and find your niche. James mentions these tools during the podcast: https://moz.com/beginners-guide-to-seo […]

Sales for Startups, if you’re a founder you’re in sales

Like it or not, if you’re a founder of a Startup company your in sales. In this episode, I chat with Matthew Whyatt of Velocity Selling. Matthew is a successful entrepreneur, having run his own businesses and in particular sales teams since he was 22, regularly outselling the long-established players in a number of markets.Matthews’ […]