Creating Buyer Personas That Drive Results: A Startup Founder’s Guide
Discover ways to build your buyer persona without actually talking to them.
Raising Capital 101: Proven Marketing Strategies to Successfully Raise Capital for Your Business
Unlocking funding for your business is a journey filled with countless articles and guides on finding investors, crafting the perfect pitch deck, and securing valuable introductions. But what about running a targeted marketing campaign specifically designed to attract and convert investors? Surprisingly, this aspect often remains unexplored, leaving founders in search of effective strategies to […]
Why is Writing Content With AI Like Doing the Laundry?
It sounds like the setup to a cheesy joke from a book my 9-year-old brought home from the library, but when I stumbled into this analogy while chatting with Fractal’s content writer Tim it actually hit home for both of us. So, why IS writing content with a generative AI platform like ChatGPT like doing […]
Fingers Thumbs
Just like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining what is advertising and what is marketing. Gerard delves into the importance of marketing and not pigeon […]
Video Killed The Podcast Star
Did video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your marketing mix. Expanding on the nuances of podcasting, Gerard goes into […]
1 on 1 onboarding – Can you afford not to?
Recently in the startup ecosphere, the idea of one on one onboarding has been getting some attention. The email startup company Superhuman made a surprising move by forcing new customers into a one on one onboarding session to be able to use their product. We wondered how they could justify the costs and do they […]
What makes a mission statement great?
“Our mission is to unify and condense your actions into a favourable company essence. “ If a mission statement had a mission statement, it might read something like that. A great mission statement should be short, concise and connect with people. It should attract them to say ‘I accept that’, and come aboard. Creating a […]
Naked Wines – transforming physical retail into a subscription
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSS This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message to the market to win customers. From […]
Smart Passive Income: Building trust with transparency – Guest Jason Wright
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing features Jason Wright, New York Times Bestselling Author and Speaker, as he discusses the branding of Smart Passive Income (SPI) by Pat Flynn. Gerard and Jason look at Pat’s success in blogging and podcasting, as well as break […]
Fall Guys Marketing Launch Review with Daniel McGowan
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSIn this episode of Fractal Marketing features Daniel McGowan, Co-Founder at Humble Links, discusses the almost overnight rise to fame of Fall Guys: Ultimate Knockout. Today, Daniel introduces what makes the game so unique and its appeal to gamers. He explains the role […]