What makes a mission statement great?

Mission statement how to write

“Our mission is to unify and condense your actions into a favourable company essence. “ If a mission statement had a mission statement, it might read something like that.  A great mission statement should be short, concise and connect with people. It should attract them to say ‘I accept that’, and come aboard. Creating a […]

Naked Wines – transforming physical retail into a subscription

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message to the […]