How to launch a product with a latent need
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “How to launch a product with a latent need” with Maree Beare, the CEO and Founder of consumer health app Wanngi. Maree explains that Wanngi functions like a digital wallet and that its […]
How to be unique in a booming niche like craft beer
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing is called “How to be unique in a booming niche like craft beer” and today’s guest is Richard Jeffares, founder of TWØBAYS Brewing Co, is a pioneer of gluten-free, vegan, and lactose-free craft beer in Australia. Richard starts […]
How the Sunk Cost Fallacy Causes You to Make Bad Decisions
Sunk costs are a necessary part of business and life. Embracing them helps you spend money wisely and make the best decisions for your professional and personal paths. The “endowment effect” is an evolutionary concept that causes people to overvalue something just because they own it. The “sunk cost fallacy” causes people to become […]
Should You Build Distribution Channels or Sell Products Directly?
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSThis episode of Fractal Marketing with Gerard Doyle is called “Should You Build Distribution Channels or Sell Products Directly?” and today’s guest is Damien Stone, Founder of Water3. Today, Damien shares the journey of his company and how direct sales to a niche […]
The Sunk Cost Fallacy
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Spotify | RSSA quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. […]