Marketing for Accountants

Thanks to rampant globalization, a growing economy and a complete tax environment, accounting services are in high demand. Regardless of the size and type of business, marketing has emerged to be the “go-to” way to win prospects and nurture every small and large company. Marketing for accountants is as crucial for your firm if not […]

‘The Link Is In The First Comment’ – Arrrrhhhh

FRACTAL STARTUP MARKETING

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSo I have a theory about ‘links in the comments’ – I don’t believe that Linkedin directly reduces the reach because of a link in the post, even though it is apparent that the reach is reduced. My […]

The perfect time to build a business for Freelancers – with James Fuller from Hnry

James Fuller

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSIn Nuclear Physics, the minimum amount of physical material needed to create a self-sustaining nuclear chain reaction is known as critical mass. The idea is that in a complex system, moving the honour threshold can suddenly unleash powerful […]

Business Development Training for Professional Services

business development program

Business development can be summarized as the activities, initiatives, and ideas aimed towards making a business flourish. When it comes to business organizations, you are familiar with titles like “manager of business development” or “business development executive”. But, with the right kind of business training, you can easily become the business leader you aspire to […]

Don’t Click This

Really? You had to click that link? Even after you clearly read that it said “don’t click this link” So you clicked the link, did you do it because you were tempted or because you were curious? Is there a way we can use this in our marketing? Brands, of course, are masters of temptation. […]

How to Position your Startup

FRACTAL STARTUP MARKETING

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSSSo we’ve all seen positioning map in a standard Startup pitch, you know the ones where every company is to the top right-hand corner of the map. So a positioning map is a diagram drawn to illustrate the […]