Two-sided marketplaces & the AirBnB for Pets with Deb Morrison from PetCloud

Two-sided marketplaces, one of the hardest types of startup businesses to get going. But this week, we’re speaking to Deb Morrison, the founder of PetCloud, who’s actually made a success, and we’ll cover the different ways she’s been able to build a two-sided marketplace to the scale she has today.

If you listen right to the end of the episode you’ll even hear the point I decide to become a pet sitting on her platform 😉

PetCloud is an Australian owned and run company guided by experts and industry leaders from the Animal Welfare, Pet & Vet, and IT industries.

Founded in August of 2014 and headquartered in Brisbane, PetCloud is a trusted community for Pet Owners to Search, Connect, and easily Book verified & insured Pet Care Services across Australia — from any internet-connected device.

It’s a safe, convenient and affordable way to make sure your best friend is in a loving home while you’re away.

When you book with PetCloud, you are helping to change the lives of pets and people everywhere.

PetCloud is part-owned by RSPCA Queensland, and the RSPCA’s National Call Centre provides us with Customer Support which we pay them for which helps fund their rescue work.

Our management team has over 50 years of experience running Business Operations. Our IT team has over a decade of experience creating online solutions for some of the most recognised brands in the travel, defence, and education industries.

PetCloud is based on a sharing economy model, & is the easiest way for animal lovers who want to monetise their backyard, car, and services and showcase it online to busy Pet Owners searching for in-home pet care services.

Follow her journey on LinkedIn, Twitter, Instagram, & Facebook.

How can you innovate on a recent innovation? With Jose Chudoba of Teltoo

We all know the frustration of watching streaming videos when they start to buffer.

It might just be a TV show, but it could be a live sporting event or it could be the new release of Game of Thrones. 

Whatever it is, that buffering experience is crazy. 

You absolutely hate it. But you as a user who hates it, but the person who’s streaming the video, the person responsible for pushing that content out, that’s their job. And that’s the problem that the team at Teltoo are trying to solve. 

They’re layering a peer-to-peer network over the top of the CDN’s to deliver an even better experience by utilizing all the viewers’ browsers to help deliver that content to you. 

Follow their journey on LinkedIn & Twitter.

Teltoo is a decentralized video delivery technology that works alongside with Content Delivery Networks like Akamai or Level3, increasing the overall bandwidth capacity for live streams.

Teltoo is an HTML5 technology that integrates into the video player of our potential customers (streaming platforms, broadcasters, telcos, cable operators) and from there connects with our main server that is the brains behind the technology. This server, monitors and tracks the network identifying the best available sources to deliver the pieces of video content that viewers are requesting at every moment. The beauty of the technology is that not only finds those pieces of video content from offloaded CDN nodes but involves viewers devices’ themselves to increase the number of potential sources in order to kill the most hated enemy of video streamers: buffering

How to define a new market category – with Liam Norris of Anti Ordinary

One of the surest ways to launch a successful startup is to define an entirely new market category, one that is easily understood and valued.

By doing this, you instantly become the market leader and the first mover.
This is precisely what Liam Norris and the lads at Ant-Ordinary are doing by re-framing skiing safety helmets as fashion items.

Anti Ordinary is founded on the principle that helmets shouldn’t be a chore to wear anymore.  We looked out on the slopes and realised people didn’t like wearing helmets, from pros to punters alike.

Who could really blame them? Hard, unconforming chunks of foam that can bounce around, fit poorly and ultimately ruin the experience on the slopes.

We saw that most people who weren’t wearing a helmet (and even many who did) wore beanies. Instead of making a helmet slightly more comfortable, we decided to make a safe beanie.

And that’s exactly what we’ve done. After over 2 years of R&D, we’ve created the design that allows us to make a device that is not only safe but truly conforming and comfortable.

After our successful Kickstarter (raising over $200K AUD), we’re excited to be launching into the market in the 2019/2020 Northern Hemisphere snow season.

Follow their journey on Facebook, Twitter, & Instagram.

Also, check out their unconventional pitch here: https://www.youtube.com/watch?v=65vGDvlsgaM

And their promotional video here: https://www.youtube.com/watch?time_continue=5&v=QFEIyETHYJE

Anne-Marie Walton on Crowdfunding her side hustle – KidsWantu

Crowdfunding is no longer a new idea, but the number of successful crowdfunding campaigns is still relatively small, and that’d because regardless of the method fundraising for a Startup is still a hugely difficult exercise.

On today’s podcast, we speak with Anne-Marie Walton, who at the time of our chat is a little over halfway through her crowdfunding campaign for your side-hustle and passion business – KidsWantu.

Anne-Marie’s has over 25 years’ experience in corporate, small business and community work.

A Mum on a mission, Anne-Marie Walton has harnessed today’s technology to transform the lives of parents and carers to get quality, memorable face-to-face fun with their kids, away from a screen.

As a sole founder, self-funded, 55-year-old, non-technical women living outside of a capital city, Anne-Marie is a working example of how to take an idea and scale it to the world.

Please checkout the Crowdfunding campaign here: https://www.pozible.com/profile/anne-marie-walton

If you’re not able to pledge, please do share something on Social Media to help support, if you’re listening to my podcast then you know how important marketing is, and that even a ‘like’ on this post adds a little momentum towards the goal.

Follow her journey on Linkedin, Twitter, Facebook & Instagram.