Fractal Startup Marketing

A quick update from me this week rather than a regular episode.

Some of you will remember that when I first started this podcast, it was me talking about marketing ideas and answering your questions.

Then I pivoted to interviewing marketing professionals.

After 20 episodes in that format, I’ve realised that I’m not providing a consistent listening message.

So I’ve decided to pivot again.

The new shows will be me interviewing founders and talking about the 7 P’s of Startup Marketing with them.

The idea is that the discussion is focused on strategic marketing problems that Startups face.

The ulterior motive for me is that the 7 P’s of Startup Marketing is also the working title of a book I’ve decided to write.

So what are these 7 Ps?

  1. Pitch
  2. Problem
  3. Promise 
  4. Persona
  5. Position
  6. Promotion
  7. Propagation

Which will result in the following broad questions:

  1. Please give us your Pitch for *your Startup*
  2. What is the Problem that *your Startup* solves?
  3. What do you Promise to do for your customers?
  4. Who is your ideal target Persona?
  5. How do you Position *your Startup* in the market?
  6. What Promotional technique have you found works well for you
  7. Are you experiencing organic Propagation with *your Startup* now?

With this new format, you’ll be able to spot themes with each episode and focus your efforts on the area of Startup marketing that is most pressing for you right now.

I’ve also decided to take on open and constructive feedback, so if you have suggestions for this show, please head on over to my Linkedin profile and join in the public chat. I’m really keen to absorb all the feedback I can. After all, if you’re not getting maximum value, then I’m not utilising my time as well as I could be.

So that is all for this week’s episode, and I’ll see you next week when I kick off the new format.

Why being clear on the problem you’re solving helps creative innovative solutions with Todd Furneaux

A Startup is a company working to solve a problem, where the solution is not obvious, and success is not guaranteed.

And when your startup is trying to innovate the way commercial email is consumed, you know you’re going to face an uphill battle.

On today’s episode, we’re going to look at the way we currently send commercial email.

Are marketers like me killing the golden goose that is email marketing?

And what would happen if we flip the existing model on its head?

This week, I’m joined by Todd Furneaux who is the Founder or Co-Founder of AdKaddy, which is a mobile app that keeps your personal inbox free of brand clutter, by giving you a new email address and experience for all those consumer needs.

Chatting with Hugh Whitehouse, the man behind the Startup camera lens.

It’s not the camera, but the person behind the camera, or so the saying goes. Now let’s look at this from a different perspective.

Today, everyone is a photographer because all of us have smartphones that take decent photos.

Today, we can slap an Instagram filter on any mediocre photo, and suddenly it becomes artistic.

Today, we can take a 4k video and extract good quality stills that can be blown up to large format prints.

On this episode, we’ll be catching up and chatting to one of the people behind the camera, who just also happens to be a regular contributor to the startup scene.

This week, I’m joined by Hugh Whitehouse who if you’ve done anything in the Brisbane startup ecosystem, you will have seen one of Hugh’s videos because he’s always the man behind the camera at every event and behind almost every startup that I’ve ever met.